Head of Sales & Partnerships

Jacob Layani

Jacob Layani leads sales and partnerships at CrownTV. He's the operator multi-location buyers, AV integrators, channel partners, and enterprise procurement teams talk to first — scoping rollouts, negotiating hardware terms, structuring multi-year managed-services contracts, and closing the relationships that anchor CrownTV's customer roster from L'Occitane and Victoria's Secret to Herman Miller, Pressed Juicery, Janie & Jack, and beyond. He also owns the Samsung Authorized Reseller partnership that anchors the hardware lineup. Jacob writes about deal structure, partner economics, the realities of selling a turnkey signage program against four-vendor stacks, and what procurement teams should look for in a signage RFP response.

  • Sales
  • Partnerships
  • Channel & reseller program
  • Enterprise procurement
  • Multi-location rollouts
  • Samsung partnership
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Written by

What Jacob L writes about

29 articles where Jacob L is the named primary author. Showing the 12 most recent.

Digital Signage

Digital Signage Software: Features That Actually Matter in 2026

Real features that matter in digital signage software: remote management, scheduling, uptime monitoring. From an operator running 10,000 screens.

Mar 28, 2025 6 min read

Digital Signage

Turnkey Digital Signage: What 'Done-for-You' Actually Buys You

What turnkey digital signage actually includes — hardware, software, install, content, and service under one contract. With real cost ranges and timeline.

Feb 6, 2025 3 min read

Digital Signage

Scrolling Ticker Tape Displays: When They Work, and How to Build One

Scrolling ticker displays — where they work (newsrooms, lobbies, brokerages), where they don't, and how to build one with real hardware and software specs.

Oct 14, 2024 2 min read

Digital Signage

How to Create an Effective Communication Board for Your Workplace

A digital communication board done right replaces stale corkboards and email blasts. Layouts, content cadence, and hardware that actually get read.

Aug 31, 2024 5 min read

Digital Signage

Communication Board Ideas for Business: 5 That Actually Get Read

Five communication board ideas that employees actually look at — KPI dashboards, recognition feeds, safety incident counters, and two more that work.

Aug 31, 2024 4 min read

Digital Signage

How to Choose a Digital Signage System: A Buyer's Framework

A practical framework for choosing a digital signage system: hardware, software, integration, deployment, and total cost — written from 13+ years of installs.

Aug 22, 2024 4 min read

Digital Signage

How to Create Effective Interactive Signage: A Practical Guide

Touch kiosks, wayfinding, product finders, and self-service: how to design interactive signage that gets used — hardware, software, and content principles.

Aug 16, 2024 5 min read

Digital Signage

How to Install a Digital Display Board: Step-by-Step Guide

How to spec, mount, and commission a digital display board — sizing, brightness in nits, mounting hardware, cabling, and CMS setup. Real specs, no guesswork.

Aug 14, 2024 5 min read

Digital Signage

Church Signage: A Practical Guide to Lobby, Sanctuary, and Outdoor Displays

Church signage that works — what to deploy in the lobby, sanctuary, fellowship hall, and street-facing sign. Real spec recommendations and budget.

Jul 19, 2024 5 min read

Digital Signage

Transparent Screens for Digital Signage: Where They Work, and What to Spec

Transparent OLED and LED screens — when they're worth the cost, hardware spec, real installation considerations, and where they fail.

Jul 16, 2024 3 min read

Digital Signage

School Digital Signage: 12 Real Examples That Work in 2026

12 real school digital signage examples — hallway boards, cafeteria menus, emergency alerts, athletics. Hardware specs, CMS, and budget guidance.

Jul 10, 2024 4 min read

Digital Signage

Hospitality Apps: A Practical Guide for Hotels and Restaurants

PMS, POS, housekeeping, mobile keys, guest messaging, and digital signage — the apps that actually run a hotel or restaurant in 2026.

Jun 30, 2024 5 min read

Reviewed by

What Jacob L reviews

31 articles fact-checked by Jacob L against install records and manufacturer datasheets. Showing the 8 most recent.

Digital Signage

Digital Menu Boards: The Complete Guide for Restaurants [Cost, Design & Setup 2026]

Digital menu boards in 2026: real costs, design rules, setup steps, and the mistakes restaurants keep making — drawn from hundreds of CrownTV installs.

Feb 23, 2026 8 min read

Digital Signage

Retail Window Displays That Stop Foot Traffic: 2026 Ideas & Examples

Retail window displays that actually stop foot traffic — Samsung OM panels, motion content, scheduling rules, plus seven plays that work in 2026.

Jun 5, 2025 5 min read

Digital Signage

Cheap Digital Signage: What Actually Goes Wrong, and What It Costs to Fix

Cheap digital signage costs more long-term — failure rates, warranty gaps, and the hardware-software-install combinations that fail in the field.

Apr 12, 2025 8 min read

Digital Signage

Hospitality Apps That Actually Move the Needle: A 2026 Operator's Guide

Six hospitality apps that change unit economics — guest messaging, in-room engagement, booking, signage. What each one solves, and where it fits.

Nov 15, 2024 6 min read

Digital Signage

Clinic Marketing Strategy: A Six-Channel Playbook That Actually Fills the Schedule

A practical clinic marketing playbook — local SEO, reviews, referrals, in-clinic signage, reactivation, and paid. What works, what each channel costs.

Sep 4, 2024 7 min read

Digital Signage

Small Business Guide to Digital Signage: A Practical 2026 Playbook

A 2026 small business digital signage guide: what to buy, what to spend, how to deploy. Real specs, real pricing, no fluff. From an operator with 13+ years.

Sep 2, 2024 7 min read

Digital Signage

How to Choose the Right Commercial TV: A Buyer's Framework

Pick the right commercial TV by duty cycle, brightness, size, and warranty. Real picks, real specs, and what consumer TVs cost you.

Aug 30, 2024 6 min read

Digital Signage

How to Set Up Digital Menu Boards for Your Food Truck

Attract more customers and boost sales with digital menu boards for your food truck. Learn how to set them up and create eye-catching displays that keep.

Aug 28, 2024 14 min read

Editorial standards

How an article from Jacob L gets verified before it ships.

These three rules apply to every piece on the CrownTV blog — including the ones with Jacob L as the named author or reviewer.

  • Every claim about a customer install is verified against the install record before publication.
  • Every product spec quoted in an article cross-references the manufacturer datasheet.
  • Pull quotes from named individuals are reproduced verbatim, never paraphrased.

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