Head of Sales & Partnerships

Jacob Layani

Jacob Layani leads sales and partnerships at CrownTV. He's the operator multi-location buyers, AV integrators, channel partners, and enterprise procurement teams talk to first — scoping rollouts, negotiating hardware terms, structuring multi-year managed-services contracts, and closing the relationships that anchor CrownTV's customer roster from L'Occitane and Victoria's Secret to Herman Miller, Pressed Juicery, Janie & Jack, and beyond. He also owns commercial hardware sourcing relationships across display manufacturers and distributors. Jacob writes about deal structure, partner economics, the realities of selling a turnkey signage program against four-vendor stacks, and what procurement teams should look for in a signage RFP response.

  • Sales
  • Partnerships
  • Channel & reseller program
  • Enterprise procurement
  • Multi-location rollouts
  • Commercial display sourcing
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Written by

What Jacob L writes about

35 articles where Jacob L is the named primary author. Showing the 12 most recent.

Digital Signage

Digital Signage Software: Features That Actually Matter in 2026

Real features that matter in digital signage software: remote management, scheduling, uptime monitoring. From an operator running 10,000 screens.

Mar 28, 2025 6 min read

Digital Signage

Turnkey Digital Signage: What 'Done-for-You' Actually Buys You

What turnkey digital signage actually includes — hardware, software, install, content, and service under one contract. With real cost ranges and timeline.

Feb 6, 2025 3 min read

Digital Signage

Scrolling Ticker Tape Displays: When They Work, and How to Build One

Scrolling ticker displays — where they work (newsrooms, lobbies, brokerages), where they don't, and how to build one with real hardware and software specs.

Oct 14, 2024 2 min read

Digital Signage

How to Create an Effective Communication Board for Your Workplace

A digital communication board done right replaces stale corkboards and email blasts. Layouts, content cadence, and hardware that actually get read.

Aug 31, 2024 5 min read

Digital Signage

Communication Board Ideas for Business: 5 That Actually Get Read

Five communication board ideas that employees actually look at — KPI dashboards, recognition feeds, safety incident counters, and two more that work.

Aug 31, 2024 4 min read

Digital Signage

5 Steps to Creating an Effective Digital Bulletin Board (2026)

The five-step process for designing digital bulletin board content that gets read — strategy, hardware, content design, scheduling, and CrownTV install proof.

Aug 23, 2024 8 min read

Digital Signage

How to Choose a Digital Signage System: A Buyer's Framework

A practical framework for choosing a digital signage system: hardware, software, integration, deployment, and total cost — written from 13+ years of installs.

Aug 22, 2024 4 min read

Digital Signage

How to Create Effective Interactive Signage: A Practical Guide

Touch kiosks, wayfinding, product finders, and self-service: how to design interactive signage that gets used — hardware, software, and content principles.

Aug 16, 2024 5 min read

Digital Signage

How to Install a Digital Display Board: Step-by-Step Guide

How to spec, mount, and commission a digital display board — sizing, brightness in nits, mounting hardware, cabling, and CMS setup. Real specs, no guesswork.

Aug 14, 2024 5 min read

Digital Signage

Church Signage: A Practical Guide to Lobby, Sanctuary, and Outdoor Displays

Church signage that works — what to deploy in the lobby, sanctuary, fellowship hall, and street-facing sign. Real spec recommendations and budget.

Jul 19, 2024 5 min read

Digital Signage

Transparent Screens for Digital Signage: Where They Work, and What to Spec

Transparent OLED and LED screens — when they're worth the cost, hardware spec, real installation considerations, and where they fail.

Jul 16, 2024 3 min read

Digital Signage

School Digital Signage: 12 Real Examples That Work in 2026

12 real school digital signage examples — hallway boards, cafeteria menus, emergency alerts, athletics. Hardware specs, CMS, and budget guidance.

Jul 10, 2024 4 min read

Reviewed by

What Jacob L reviews

46 articles fact-checked by Jacob L against install records and manufacturer datasheets. Showing the 8 most recent.

Digital Signage

Sports Bar TV Setup for World Cup 2026: The Complete Screen Playbook

World Cup 2026 is live through July 19. The sports bar TV setup playbook: how many TVs you need, commercial vs consumer panels, layout, signage, and cost.

Jun 11, 2026 9 min read

Digital Signage

Digital Menu Boards: The Complete Guide for Restaurants [Cost, Design & Setup 2026]

Digital menu boards in 2026: real costs, design rules, setup steps, and the mistakes restaurants keep making — drawn from hundreds of CrownTV installs.

Feb 23, 2026 8 min read

Digital Signage

Cheap Digital Signage: What Actually Goes Wrong, and What It Costs to Fix

Cheap digital signage costs more long-term — failure rates, warranty gaps, and the hardware-software-install combinations that fail in the field.

Apr 12, 2025 8 min read

Digital Signage

Hospitality Apps That Actually Move the Needle: A 2026 Operator's Guide

Six hospitality apps that change unit economics — guest messaging, in-room engagement, booking, signage. What each one solves, and where it fits.

Nov 15, 2024 6 min read

Digital Signage

Clinic Marketing Strategy: A Six-Channel Playbook That Actually Fills the Schedule

A practical clinic marketing playbook — local SEO, reviews, referrals, in-clinic signage, reactivation, and paid. What works, what each channel costs.

Sep 4, 2024 7 min read

Digital Signage

Small Business Guide to Digital Signage: A Practical 2026 Playbook

A 2026 small business digital signage guide: what to buy, what to spend, how to deploy. Real specs, real pricing, no fluff. From an operator with 13+ years.

Sep 2, 2024 7 min read

Digital Signage

7 Best Digital Poster Designs to Boost Engagement (2026 Guide)

The 7 digital poster design patterns that consistently move engagement — motion, hierarchy, color, contrast, and the hardware that makes them readable.

Sep 1, 2024 9 min read

Digital Signage

How to Choose a Commercial TV (2026 Buyer's Guide)

Choose a commercial TV by location, runtime, size, brightness, panel rating, OS, ports, and warranty. The 8-step framework we use on every CrownTV deployment.

Aug 30, 2024 8 min read

Editorial standards

How an article from Jacob L gets verified before it ships.

These three rules apply to every piece on the CrownTV blog — including the ones with Jacob L as the named author or reviewer.

  • Every claim about a customer install is verified against the install record before publication.
  • Every product spec quoted in an article cross-references the manufacturer datasheet.
  • Pull quotes from named individuals are reproduced verbatim, never paraphrased.

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