Content Strategist
Alex Taylor
Alex Taylor is CrownTV's content strategist. Alex sits between the install crew and the marketing team, translating field reality — what actually breaks during a rollout, what a brand team needs to know before signing the contract — into editorial guides that real operators can use. Alex writes the comparison content, the pillar guides, and the per-vertical playbooks. The work is grounded in interviews with the installation lead, the dashboard product team, and the brands running CrownTV at scale.
- Pillar guides
- Vendor comparisons
- Vertical playbooks
- Operator content
Written by
What Alex T writes about
35 articles where Alex T is the named primary author. Showing the 12 most recent.
World Cup 2026 Promotion Ideas for Bars & Restaurants: 15 Plays That Fill Seats
15 World Cup 2026 promotion ideas for bars and restaurants — fixture boards, happy-hour flips, halftime promos, final-day packages, and the screens that run them.
Jun 12, 2026 · 5 min read
Digital SignageCheap Digital Signage: What Actually Goes Wrong, and What It Costs to Fix
Cheap digital signage costs more long-term — failure rates, warranty gaps, and the hardware-software-install combinations that fail in the field.
Apr 12, 2025 · 8 min read
Digital SignageHigh-Brightness Outdoor TVs for Digital Signage: A Practical Guide
Outdoor digital signage needs 2,500+ nits to beat sunlight. Real specs, sealed enclosures, drive-thru and storefront examples from a 13-year operator.
Dec 18, 2024 · 6 min read
Digital SignageClinic Marketing Strategy: 9 Steps That Actually Fill the Schedule
Nine clinic marketing steps that produce booked appointments — local SEO, reviews, referrals, waiting-room signage, and the loop that ties them together.
Sep 19, 2024 · 5 min read
Digital Signage7 Best Digital Poster Designs to Boost Engagement (2026 Guide)
The 7 digital poster design patterns that consistently move engagement — motion, hierarchy, color, contrast, and the hardware that makes them readable.
Sep 1, 2024 · 9 min read
Digital SignageHow to Choose a Commercial TV (2026 Buyer's Guide)
Choose a commercial TV by location, runtime, size, brightness, panel rating, OS, ports, and warranty. The 8-step framework we use on every CrownTV deployment.
Aug 30, 2024 · 8 min read
Digital SignageHow to Make a Digital Bulletin Board: A Practical Setup Guide
How to set up a digital bulletin board — hardware, software, content, mounting — for offices, schools, churches, and community spaces.
Aug 23, 2024 · 3 min read
Digital SignageHow to Implement Narrowcasting: Audience, Location, and Daypart Rules
Implementation guide for narrowcasting: map screen groups, build CMS rules, wire data sources, test fallback content, and measure deployment performance.
Aug 20, 2024 · 4 min read
Digital Signage6 Innovative Uses for Digital Display Boards (2026 Guide)
Six high-impact use cases for digital display boards — wayfinding, retail, internal comms, education, healthcare, hospitality — with real CrownTV install proof.
Aug 14, 2024 · 9 min read
Digital SignageHow to Set Up an Effective Digital Bulletin Board (2026 Step-by-Step Guide)
Step-by-step guide to setting up a digital bulletin board — hardware, mounting, network, CMS, content design, and CrownTV install proof from real deployments.
Aug 6, 2024 · 9 min read
Digital SignageTop AV Integrators & Leading Audiovisual Companies in the US (2026 Buyer's Guide)
Top AV integrators and audiovisual companies in the US compared for digital signage and corporate AV, plus what to ask before signing.
Jul 14, 2024 · 6 min read
Digital SignageScreenCloud vs OptiSigns in 2026: Which One Wins, and When
ScreenCloud vs OptiSigns compared head-to-head — pricing, hardware, integrations, and the trade-off behind each. Plus where neither one fits.
May 30, 2024 · 4 min read
Reviewed by
What Alex T reviews
40 articles fact-checked by Alex T against install records and manufacturer datasheets. Showing the 8 most recent.
Medical Spa Marketing Ideas That Actually Book Appointments
Medical spa marketing tactics that fill the schedule — local SEO, before/afters, the waiting-room loop, referral loops, and what to track to know it's working.
Nov 9, 2024 · 4 min read
Digital SignageHospital Waiting Room Design: Practical Ideas That Reduce Anxiety
Hospital waiting rooms shape patient satisfaction more than most operators realize. Practical design, signage, and operational ideas that make a difference.
Nov 8, 2024 · 5 min read
Digital SignageDigital Signage vs Static Signage in 2026: When Each Wins, When the ROI Breaks
Digital signage vs static printed signage — cost, content flexibility, ROI breakeven, scenarios where each wins. Honest math from a 13-year operator.
Nov 4, 2024 · 6 min read
Digital SignageScrolling Ticker Tape Displays: When They Work, and How to Build One
Scrolling ticker displays — where they work (newsrooms, lobbies, brokerages), where they don't, and how to build one with real hardware and software specs.
Oct 14, 2024 · 2 min read
Digital SignageCommunication Board Ideas for Business: 5 That Actually Get Read
Five communication board ideas that employees actually look at — KPI dashboards, recognition feeds, safety incident counters, and two more that work.
Aug 31, 2024 · 4 min read
Digital SignageHow to Implement Digital Signage in Your Mall
Transform your mall experience with digital signage! Discover how to implement digital signage to boost engagement, enhance navigation, and elevate your.
Aug 24, 2024 · 13 min read
Digital SignageHow to Create Attractive Digital Menu Boards (2026 Restaurant Guide)
How to design digital menu boards that actually drive orders — typography, hierarchy, dayparting, hardware spec, and CrownTV install proof.
Aug 11, 2024 · 8 min read
Digital SignageDirectory Signage Systems: 5 Options for Large Buildings
Five directory signage system options for large buildings — wayfinding, kiosks, video walls. Specs and pricing from an operator running 10,000 screens.
Aug 10, 2024 · 4 min read
Editorial standards
How an article from Alex T gets verified before it ships.
These three rules apply to every piece on the CrownTV blog — including the ones with Alex T as the named author or reviewer.
- Every claim about a customer install is verified against the install record before publication.
- Every product spec quoted in an article cross-references the manufacturer datasheet.
- Pull quotes from named individuals are reproduced verbatim, never paraphrased.
Have a project we should write about?
Submit a quote — your install could be the next field interview.
Most posts on this site started as a real customer rollout. Tell us what you're planning and the team will respond within 4 business hours.