What hardware do you need for digital signage? +
Three things: a commercial-grade display rated for the duty cycle (16/7 or 24/7), a digital signage media player that runs the CMS and pushes content to the screen, and a mount sized for the panel and the wall. For storefront windows or drive-thrus, the display steps up to a high-brightness or outdoor-rated panel. For kiosks, you swap the wall-mount for a freestanding enclosure with capacitive touch. CrownTV ships every layer — commercial displays, the CrownTV media player, mounts, install, and the CMS — under one contract.
Can I use a regular TV for digital signage? +
Not for production use. Consumer TVs are rated for 4–6 hours of daily use; a retail floor or restaurant runs 12–16 hours every day. Run a consumer panel commercially and you void the manufacturer warranty, lose the brightness needed for storefront windows, and inherit smart-TV firmware that pushes app prompts and OS reboots over your content. Commercial digital signage hardware is built for continuous duty, ships with a 3-year commercial warranty, and pairs with a dedicated media player so the display behaves predictably across every install.
What is the difference between commercial and consumer displays? +
Commercial displays are rated for 16-hour or 24/7 continuous duty, ship at 500–4,000 nits (vs. 200–350 on a consumer panel), have slim 1.7mm bezels for video walls, support portrait and landscape mounting, include color calibration that holds across a 3-year warranty, and pair with commercial-grade media players. Consumer TVs are rated for 4–6 hours of viewing, ship a glossy 200–350 nit panel, void warranty on commercial install, and run smart-TV firmware that gets in the way of scheduled content.
How much does digital signage hardware cost? +
Per-screen, all-in: indoor 4K commercial displays at $3,200 (32-inch) up to $19,600 (98-inch); high-brightness window displays at $3,850–$14,000; outdoor IP56-rated drive-thru panels at $6,500–$12,500; touchscreen kiosks at $4,500–$9,500; CrownTV media player included with every install. Software is $20 per screen per month after year one, or bundled in. Multi-store rollouts get volume pricing. See the full breakdown on /pricing/.
Do I need a media player if my TV has built-in apps? +
Yes, for production signage. Built-in TV apps and consumer firmware can inject prompts, app updates, and unexpected reboots over scheduled content. They also lack the device watchdog, encrypted on-device storage, frame-accurate multi-display sync, and offline cache that commercial signage requires. The CrownTV media player is a locked-down signage device built for 24/7 commercial duty, pre-configured for the CrownTV Dashboard, and ships with a 48-hour replacement promise during active contract.
Can CrownTV install the hardware nationwide? +
Yes. We have a licensed install network in all 50 states — site survey, ship, mount, cable, electrical (dedicated 20-amp circuits where required), commission, and content commissioning under one contract. Standard turnkey deployment is under one week from quote sign-off in most metros. Multi-store rollouts coordinate against your construction schedule. The same project manager runs every site from quote to commissioning.