Editorial team

The team behind CrownTV's signage rollouts.

Every guide on this site is written by a named operator and reviewed by a second one — owner, founder, install lead, sales lead, content strategist. Five people, one accountable byline per article. No anonymous house voice, no offshore content mill.

5
Named operators
2
Reviewers per post
16K+
Screens we cover
Estelle Bensoussan Owner & CEO

Leads CrownTV's vision and customer experience, with 15+ years scaling signage operations across hospitality, retail, and corporate networks.

  • Operator strategy
  • Multi-location rollouts
  • Hospitality & retail
  • Brand experience
Jacob Layani Head of Sales & Partnerships

Leads sales and partnerships at CrownTV — the person multi-location operators, channel partners, and procurement teams talk to before signing.

  • Sales
  • Partnerships
  • Channel & reseller program
  • Enterprise procurement
Alex Taylor Content Strategist

Translates installer playbooks and operator data into editorial guides that help teams ship signage projects on time and on budget.

  • Pillar guides
  • Vendor comparisons
  • Vertical playbooks
April Restrivera Director of Sales & Growth

Partners with multi-location operators to scope rollouts, negotiate hardware, and align signage spend to clear business outcomes.

  • Rollout scoping
  • RFP strategy
  • Procurement
Ben Parker Senior Installation Lead

Oversees nationwide installs end-to-end — site surveys, mounting, cabling, and commissioning — across hotels, restaurants, and offices.

  • Installation
  • Site survey
  • Mounting hardware

Editorial process

How we write — and why every article carries two names.

Every post you read on the CrownTV blog is paired to a primary author and a reviewer — both pulled from this five-person roster, both currently running real installs across the United States. The two-name model is not decoration. It's how we make sure the article describes the world we actually deliver in.

  1. 01

    Author drafts from field interviews.

    The named author talks to the install crew, the dashboard team, or the brand running the rollout — then writes from those notes. Specs, dates, customer references, and quotes all trace back to a real conversation, not a search result.

  2. 02

    Reviewer fact-checks against install records.

    A second named operator from the roster checks every customer reference against the install record, every product spec against the manufacturer datasheet, and every pull quote against the source it came from. If a number can't be verified, it doesn't ship.

  3. 03

    Dates and verifications visible on every post.

    The published date, the last-updated date, the author byline, and the reviewer byline are all on the article itself — clickable through to the profile page of the human responsible. Nothing hides behind a generic "by the team" line.

Read the full Editorial Standards for sourcing, corrections, AI-use disclosures, and customer-reference policy.

Read what they wrote

Browse the articles, not just the bylines.

Every guide, comparison, and pillar piece carries the named author and reviewer above the headline — and links back here when you want to know who the human is behind the byline.

Open the blog