Behind the Janie and Jack rollout: a multi-year retail signage program now live in five cities

Today we’re announcing a long-term engagement with Janie and Jack — the premier children’s clothing brand — to digitize the brand’s physical footprint store-by-store, season-by-season. The first wave is live in five locations: Brookfield Place (NYC), Garden State Plaza (NJ), Barton Creek (Austin), the London flagship, and the Milan showroom. More stores are scheduled through 2026 and beyond.

Over a dozen Samsung commercial 4K displays are already mounted across the five sites. Every panel is centrally managed on the CrownTV CMS, which means Janie and Jack’s marketing team can push new creative — to one location, one region, or the whole fleet — in minutes. From a single dashboard. No printed graphics. No store-team intervention. No regional workarounds.

If you write about retail technology and you’d like the formal announcement: that’s at our press release. Photos, boilerplate, and a press kit ZIP are all there.

This post is the longer-form behind-the-scenes — what we built, how we built it, what surprised us along the way.

The brief

Janie and Jack environments aren’t generic mall boxes. They’re meaningfully curated spaces — herringbone wood floors, warm millwork, gallery-style merchandising walls, velvet fitting-room curtains. Anything we put on the wall had to enhance the aesthetic, not interrupt it.

The other constraint: we’d be working in two operational contexts at once. Some stores were retrofits — flagships that had been operating for years, where we’d be installing without disrupting trading hours. Others were new-store openings, where we’d be installing from day one alongside the rest of the store buildout.

Both contexts had to follow the same playbook so that, two years from now, the 30th store opened looks and runs identically to the 5th.

Janie and Jack came to us with three goals:

1. One brand experience, every location — without burdening local store teams.
2. Compress turnaround — from “ship printed graphics, hang them, hope” (weeks) to “push from dashboard” (minutes).
3. Lift the in-store environment to match the polish of Janie and Jack’s digital channels — same campaign, same fidelity, same moment.

The hardware: two Samsung families

The program standardizes on two Samsung commercial display lines — chosen so that inside the store and at the window each get the right tool for the job.

Samsung QMC Series (QM50C, QM55C, QM75C) — interior. As commercial 4K UHD displays built for retail, the native 4K resolution keeps content crisp down to the finest fabric texture (which matters when you’re showing cashmere up close). Slim, minimal-bezel, anti-glare matte finish. The displays sit inside the millwork rather than on top of it. Commercial-grade thermal management handles the 24/7 duty cycle that retail requires.

At Brookfield Place, four synchronized QM50Cs run as a single visual sequence across the sales floor. At Barton Creek, a single 75-inch QM75C anchors a hero display.

Samsung OM Series (OM55B, OM75A) — window-facing. The high-brightness panels are built for storefronts and semi-outdoor placement, with brightness levels and dedicated thermal management designed to stay fully visible in direct sunlight or street-light glare. The interior QMC and the window OM cover the full range: crisp 4K inside, visual punch at the window, slim form factor everywhere, and the power and reliability to run day in and day out.

Two OM55Bs sit at the Brookfield Place storefront, pulling mall traffic into the store.

If you want the longer technical comparison, we wrote about it: Samsung QMC vs OM series, Samsung commercial display overview.

The platform: CrownTV CMS in 4K

Every panel in this rollout — from the New York Brookfield Place floor to the London flagship windows to the Milan showroom — runs on the CrownTV CMS. One dashboard. One team trained on it. Per-location overrides, dayparting, scheduling, and live preview all built in.

All content is produced and delivered in native 4K. That sounds obvious — most retail signage is still 1080p. The QMC’s 4K panel is wasted if the content shipped to it isn’t 4K. We work upstream with the brand’s creative agency to make sure the master files coming out of post are full 3840×2160, color-managed for D65, and encoded with bitrates the displays can decode without compression artifacts.

The marketing team can:

• Push the new spring campaign to all 5 stores at 6:00 AM ET in time for opening
• Push a Brookfield-specific promo to only Brookfield
• Schedule a dayparted loop — different content morning vs. afternoon
• Preview a creative in a sandboxed dashboard before going live

That last one matters. The pre-CrownTV state was: print, ship, hang, hope. Post-CrownTV: schedule a 24-hour preview window, see the creative in dashboard, approve, push live. Inflight changes that used to take a freight cycle now take 10 minutes.

The playbook

What we built isn’t five custom installs. It’s a deployment playbook that standardizes:

• Hardware specs (per-position display selection)
• Mounting (recessed wall, ceiling bracket, floor stand — keyed to store layout)
• Cable routing and power
• Network configuration (each store gets its own VLAN; CMS handshake is air-gapped)
• Content specs (resolution, codec, bitrate, color space, asset naming)
• Day-1 commissioning checklist

We’ve executed this playbook from New York to London to Milan without variance on the ground. Local teams didn’t have to become AV technicians. The marketing team didn’t have to manage regional workarounds. Same docs, same timing, same outcome.

If you’re a retail operator considering a similar program, the playbook is the asset. The hardware is generic. The playbook is what makes the 30th store identical to the 5th.

What’s already shipping

Three things are visible to customers walking into a Janie and Jack store right now:

1. Synchronized window displays — every passing customer sees the same brand creative in the window the moment they look. No store has a 2-week-old graphic up while the next store has the new one.
2. Brand-coherent interior moments — the displays are integrated into the gallery-style merchandising walls, running creative that elevates rather than interrupts.
3. Activated retail moments — promotions, product highlights, and special-event content can be pushed to relevant stores in real time. “Wait, can we add this to the front window for tonight’s event?” used to be a no. Now it’s a 5-minute task.

Operationally, what’s changed inside the brand:

• Campaign turnaround: weeks → minutes.
• Local team workload: down. No more physical swaps, no local intervention.
• Brand consistency: the same brand moment lands in every location, regardless of footprint, format, or country.

A quote from the customer

The whole CrownTV experience in our stores allows us to showcase multiple images, complete looks and lean into the lifestyle experience of the Janie and Jack customer. It also gives us instant activation to on-the-fly promotions, product highlights, and special events in the store.

— John Walton, Janie and Jack

What’s next

The first wave is the foundation. With the hardware standard set, the CrownTV CMS deployed across the fleet, and the playbook proven across US retail, UK retail, and an Italian showroom, we’re already scoping the next group of stores. We’re also looking at expanded content formats (interactive, live data feeds, video walls for hero sites) and deeper integration between the in-store signage network and Janie and Jack’s broader digital ecosystem.

If you’d like to see the full case study with all the photos, hardware notes, and stats: /work/janie-and-jack/.

If you’re a journalist covering the launch: press release + photo kit.

If you’re a brand thinking about a similar rollout: get a quote — we reply inside four business hours.

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Janie and Jack is one of several specialty-retail programs CrownTV is running on Samsung commercial hardware. We’re proud to be the digital signage partner behind the brand’s in-store experience and we’re excited to keep scaling the program through 2026 and beyond.