Indoor digital signage that runs every day, all day.

Indoor digital signage: how to spec it, where to install it, and what to run

Indoor digital signage covers everything inside the four walls — every panel that's not facing direct sun through glass and not bolted to the outside of a building. That's the broadest scope in commercial signage, and it's the scope where the wrong hardware decision is most often hidden under a coat of "just put a TV up there."

Consumer TVs aren't built for this. A 65″ consumer TV is a beautiful living-room panel, but its 16-hour duty cycle, residential warranty, and 350-nit brightness fail the room-rating test the day a fluorescent light hits the bezel at 11am. Commercial panels — commercial-grade, commercial-grade, consumer TV, commercial-grade, commercial-grade — are built for the rest of the day. They run at 500 nits, hold color uniformity for 50,000+ hours, accept a portrait-rotation duty cycle, and ship with a 3-year on-site warranty.

The eight sizes that cover 90% of installs

Most retail, corporate, healthcare, and hospitality programs land on one of eight commercial panel sizes. CrownTV stocks the full ladder so a brand can run a 43″ end-cap, a 65″ lobby focal, and a 98″ flagship hero on the same dashboard:

• 32″ indoor commercial-grade — conference-room outside displays, room-side wayfinding, kiosk integrations.
• 43″ indoor commercial-grade — QSR menu boards, end-cap product features, break-room comms.
• 50″ + 55″ indoor commercial-grade — café back-bar, retail aisle, waiting-room loops.
• 65″ indoor commercial-grade — lobby focal, showroom, donor recognition walls.
• 75″ + 85″ indoor commercial-grade — flagship retail, broadcast environments, large-format conference rooms.
• 98″ indoor commercial-grade — hero moments. The Victoria's Secret Fifth Avenue install pairs a 98″ with an 85″ video wall; L'Occitane's flagship runs a similar hybrid.

What customers we've installed at run on indoor signage

L'Occitane runs 150+ boutiques on commercial-grade indoor panels, paired with the CrownTV Dashboard CMS for centralized content. Pressed Juicery runs in-store menu and promo displays across multiple retail locations. Janie and Jack, TravisMathew, Wrangler & Lee, and Bonobos run multi-store programs with branded templates pushed from one dashboard. Herman Miller runs its corporate showroom and office floors on indoor signage scoped per department. Pomegranate, the Brooklyn specialty grocery, runs in-store category displays from the same dashboard the floor manager edits on her phone.

Pricing what an indoor display program costs

Hardware: indoor commercial-grade 43″ runs roughly $700; 55″ around $1,200; 65″ around $1,700; 75″ around $2,400; 98″ around $7,500. Add the CrownTV media player at flat per-screen pricing, software at a flat per-screen monthly subscription, and turnkey install at a flat per-screen install fee for a single-location order. Multi-location and multi-region rollouts price differently — we publish the full pricing model on the pricing page and respond to custom-quote requests within four business hours.

Standard turnkey install: under one week

For a typical single-location indoor program — one to four screens, network already in place, drop ceiling or drywall mount — CrownTV ships the turnkey install in under a week. Order Monday, site survey Tuesday or Wednesday, install Thursday or Friday, content live the next morning. Multi-store rollouts run a wave per region; the L'Occitane program rolls a region every two weeks.

What the dashboard does on day one

Most operators expect the software to be the hard part. It isn't. The CrownTV Dashboard ships with industry-specific templates pre-loaded — retail end-cap, café back-bar, lobby focal, conference outside, waiting-room loop, recognition board. The store manager logs in, drops their photos and prices into the slots, and the screens run. We've onboarded café managers and retail associates to publishing in under twenty minutes. There's no IT ticket, no "we'll get to that next quarter," no hardware contractor returning to push a content update.

Permissions scope per role. Store-level associates can edit their store's playlist; regional managers can edit their region's stores; corporate has the master template and the kill switch. A franchisee in Phoenix doesn't have access to the New York store, and corporate keeps oversight of brand consistency across the program. We've watched this exact permission model carry the L'Occitane program from a single location pilot in 2019 to 150+ boutiques today on the same dashboard.

Network requirements and the IT conversation

Indoor signage is a low-burden network workload. Each screen pulls roughly 50–200 MB per day of cached assets and emits a few kilobytes per minute of health-check traffic. We deploy each media player on its own VLAN with restricted egress — outbound to the CrownTV CDN and the dashboard endpoint, inbound blocked. IT sees no risk surface and no impact on guest Wi-Fi. The signage VLAN can sit on a separate SSID, behind a separate firewall, on a separate ISP if the customer wants belt-and-suspenders. We've shipped into hospital networks, financial-services trading floors, and federal customer environments that all pre-clear their network architecture before we put a panel on the wall.

For locations without reliable wired or Wi-Fi networks, we ship LTE failover. The media player keeps a 24-hour content cache so even an offline stretch doesn't mean a dark screen — it just means the playlist runs from cache until the network comes back. This is how we cover food trucks, pop-up retail, and venues where the network is wishful thinking.

Three-year warranty and what we cover

indoor commercial-grade panels ship with a 3-year commercial warranty including on-site service for qualifying defects. CrownTV's managed-service contracts cover hardware swap in 5 business days, including the technician visit, mount transfer, and content commissioning on the replacement panel. After the 3-year Samsung warranty ends, we offer extended-coverage contracts at flat per-screen pricing. The math on extended coverage is simple — most clients pay for the contract on the third panel that fails versus the cost of an emergency swap.