Multi-location dispensary storefronts
CBD Kratom and similar dispensary chains run high-brightness window displays as dynamic street-level advertising — daypart promotions, daily specials, and brand campaigns visible from across the street.
Window displays
Storefront window displays you can read in direct sun.
high-brightness window-facing and outdoor IP56-sealed digital window signage at 2,500–3,500 nits — bright enough to compete with daylight that can exceed 10,000 lux. Turnkey: hardware, mount, install, and content management software.
In the field
1,000+ storefront window installs across the U.S. — sun-readable, 24/7, weather-rated.
Trusted by leading brands since 2012
Authorized partner 
Regular displays fail in storefront windows. A consumer TV runs 250–400 nits and washes out the moment direct sunlight hits the glass; the heat trapped behind the window (often above 120°F in summer) kills the panel in months and voids the warranty. CrownTV's window-facing signage is purpose-built for the job: high-brightness window-facing and outdoor IP56-sealed commercial panels at 2,500–3,500 nits, anti-glare coatings, industrial-grade cooling, and ambient-light sensors that adjust output automatically. We supply the screen, the mount, the media player, the installation, and the cloud content management software in one package — no third-party installers, no surprise add-ons.
How bright is bright?
350 nits gets ignored. 3,000 nits gets read.
Direct midday sun on a storefront window can exceed 10,000 lux. A consumer TV at 350 nits washes out instantly. Mid-tier commercial panels at 500 nits are still fighting glare. high-brightness, indoor-commercial, and outdoor commercial at 3,000 nits punches through — your message lands whether it's noon in July or 8pm in November.
Washed out at noon
Visible glare remains
Punches through direct sun
Best for
- • Retail storefronts (apparel, beauty, dispensaries, specialty)
- • Restaurants and quick-service chains drawing in passersby
- • Real estate offices showing property listings 24/7
- • Banks and credit unions promoting rates and offers
- • Salons, spas, and health clinics highlighting specials
- • Drive-thru menu boards and order-confirmation displays
- • Pump-top and forecourt promotional signage
Hardware we recommend
high-brightness window-facing and outdoor IP56-sealed high-brightness commercial displays, sized 43" to 75". 2,500–3,500 nits, anti-glare, automatic brightness sensors, industrial-grade cooling, rated for 24/7 commercial operation. Pair with a CrownTV media player and floor-to-ceiling cable, pylon, or kiosk mounts as the install demands.
See High-brightness window displays →Where this is used
L'Occitane and brand-environment retail
A 75" L'Occitane window install on Robson Street paired storefront video with in-store signage for a coordinated brand experience. Bonobos, Janie and Jack, and Victoria's Secret run similar storefront programs.
Restaurants and QSR drawing in passersby
Restaurants pair window displays with their digital menu boards to draw foot traffic with appetizing visuals and daily specials before customers even reach the door.
Real estate offices, 24/7 listings
Agencies use window displays to showcase property listings around the clock — generating leads after hours, with no extra staffing required.
Drive-thru and pump-top
C-store and fuel chains run outdoor-rated panels at the pump and drive-thru order point with weather-sealed enclosures.
How a window install actually goes in
The cross-section consumer-TV vendors don't draw.
Where the glazing meets the frame is where most cheap window installs fail. The panel sees 120°F+ trapped air from above and 10,000+ lux of incident light from outside. We ship the panel that's rated for both and we route the cable inside the storefront frame, not exposed across the window.
What to actually run on these screens
Patterns that work in production — built and shipped on real CrownTV deployments.
Time-of-day promo cycling — morning to happy hour
Schedule morning coffee and breakfast 7–11am, lunch combo 11–2, afternoon refresher 2–5, happy hour 4–6, dinner reservations 5–9. Cycle once, runs every day. Day-parting alone moves featured-item sales 15–30%.
Loyalty-app QR pulled from phone in under two seconds in direct sun
QR codes only work on a window display when the panel is bright enough to render the contrast that a phone camera can read. At 3,000 nits the QR scans on the first try; at 500 nits the customer gives up and walks past.
Inventory-drop reveal with countdown clock
POS marks a SKU live, the playlist drops the countdown card and rotates the new-arrival hero. Streetwear and limited-edition retail run this pattern. The window does the marketing the second the SKU is sellable.
Real-estate listings that sell after hours
Listings agency runs a six-property loop with photos, pricing, and a QR code per listing. Walk-by traffic at 11pm becomes a Saturday showing. No staff required.
Live menu + 'order at the window' for QSR
Pair a window display with a Square or Toast integration so the menu shows live availability — sold out items grey out, ETA badges update. Hello Boba runs this on a mobile QSR build.
Weather-aware copy
If it's over 85°F outside, the smoothie banner lifts; if it's under 40°F, the hot soup of the day takes the slot. The dashboard polls a weather API and switches the layer per zip code.
Localized window content per neighborhood
A dispensary chain like CBD Kratom runs the same brand framework with neighborhood-specific imagery and pricing. Brooklyn store gets Brooklyn imagery, Manhattan store gets Manhattan.
Late-night ambient mode
After hours, the window dims to 30%, drops to a slow loop of brand video and tomorrow's hours. No one wants to walk past a screaming neon sale at 2am.
Video-driven storefront for flagship retail
L'Occitane's Robson Street install runs a 75″ window paired with interior wall signage — the same campaign film bleeds from window to interior in a synchronized cut.
Drive-thru menu + order-confirmation pair
Outdoor-rated outdoor IP56-sealed with a weather-sealed enclosure at the menu, plus a confirmation screen at the speaker. The order shows back to the customer in real time, cutting reorders by ~25%.
Install + operational rules we ship by
Field-tested specs from thousands of CrownTV installs. The rules that keep the screens running and the content readable.
high-brightness window-facing 3,000+ nits below the awning line; outdoor IP56-sealed 4,000+ for direct south/west exposure
If the storefront has an awning or recessed entry, high-brightness window-facing at 3,000 nits is the right call. If the window faces direct south or west sun without shade, step up to OH at 4,000 nits or you'll see hours per day where the screen is unreadable.
Panel offset 50–75mm from the glass for airflow
Mount the panel a few inches off the glazing so trapped air can convect out. We field stock-rated mounts that include a thermal gap; consumer mounts that flush the panel against the glass cause heat soak that kills the panel in months.
Cable run inside the storefront frame, not exposed in the window
Power and data go through the frame to a junction box behind the wall. No coiled HDMI cable visible from the sidewalk. This is a code requirement in most municipalities for new installs and it looks better.
Anti-reflective glazing front-laminated, never field-applied
high-brightness window-facing and outdoor commercial ship with anti-glare coatings front-laminated at the factory. Aftermarket films field-applied to the panel introduce bubbles, peel in 6–18 months, and void the warranty. We don't do them.
Ambient-light sensor on every window install
Window panels swing from 10,000-lux midday to a few hundred lux at dusk. The ambient sensor steps brightness in 10% increments so the panel isn't blasting 3,000 nits into the sidewalk at 9pm. Saves backlight life and reduces visual disturbance.
Single dedicated 20-amp circuit, GFCI required for any outdoor pylon
A 75″ OH at 4,000 nits draws ~700W peak. Two of them on the same 15-amp circuit with the rest of the storefront load is a tripped breaker waiting to happen. We spec dedicated circuits in the install scope, no exceptions.
What CrownTV ships on a window displays scope
Window displays are the highest-stakes scope in commercial signage. The panel is the customer-facing face of the brand from the sidewalk, the install is exposed to direct sun and sidewalk weather, and the consequences of getting hardware wrong are months of an unreadable storefront. CrownTV ships every window install with the same four pillars.
Hardware
high-brightness window-facing at 3,000 nits for in-window installs behind glazing. outdoor IP56-sealed at 4,000 nits for true-outdoor pylons, drive-thru, and direct south/west exposure. Anti-glare front-laminated, automatic ambient-light sensors, industrial-grade cooling rated for 24/7 commercial duty in environments up to 110°F. The CrownTV media player on every panel — never a USB stick, never a Chromecast.
Install scope
Site survey including a sun-angle and lux read (we measure at 11am and 4pm at the storefront). Mount the panel 50–75mm off the glass with a stock-rated bracket. Cable run through the storefront frame to a junction box. Dedicated 20-amp circuit, J-box add where required. Network: Cat6 to a managed switch, LTE failover available. Permitting and COIs filed with property management before the crew arrives.
Content design
Storefront-specific templates: time-of-day cycling, inventory-drop reveals, weather-aware layers, real-estate loops, dispensary daypart programs. Vertical-format motion graphics designed for portrait orientation. QR codes sized so they scan from the sidewalk in direct sun. Custom motion at flat hourly rate.
Managed service
Proactive offline alerts in under five minutes. Brightness/health checks via the dashboard nightly. Hardware swap under warranty in 5 business days. 24/7 phone and email support from a CrownTV operator. Quarterly install QA — panel cleaning, mount torque check, cable inspection — at a flat fee on managed-service contracts.
Storefront window displays: brightness, install, and what to run
A window display is the only piece of digital signage where the screen is fighting daylight to be read. Direct midday sun on a south-facing storefront can hit the glass at over 10,000 lux. A consumer TV runs 250–400 nits and washes out instantly under that load. Even mid-tier commercial panels at 500–700 nits leave the customer squinting through glare. The high-brightness window-facing at 3,000 nits and the outdoor IP56-sealed at 4,000 nits are what actually punch through.
The brightness number is the easy part. The install scope is where most window programs fall apart.
Why a regular TV in a window dies in months
The trapped-air zone behind a storefront window in summer regularly exceeds 120°F. Consumer TVs are warrantied for an ambient operating range that tops out around 95°F and a 16-hour duty cycle. Inside a sun-baked window, the panel runs at 100% brightness for 14 hours per day in an environment 25 degrees over its rated max. The backlights fail in 4–8 months and the warranty is void on day one because the manufacturer treats commercial use as a violation of the residential terms. We've replaced consumer TVs with high-brightness window-facing after the customer learned this the expensive way more times than we can count.
What the customer sees on the sidewalk
A window display has roughly two seconds to capture a passerby. Studies of digital storefront signage have shown walk-in traffic lifts of up to 33% versus static printed posters. The lift comes from motion, brightness, and currency — a digital screen that updates with today's specials reads as a live store; a faded poster taped to the inside of the glass reads as out of business. Pair the window panel with a content rotation cadence — morning promo, lunch promo, afternoon, evening, late-night ambient — and the storefront is always live without anyone touching it after the schedule is built.
Customer programs running on high-brightness window-facing window displays
CBD Kratom runs sun-readable window displays as dynamic street-level advertising across multiple dispensary storefronts — daypart promotions, daily specials, and brand campaigns visible from across the street. L'Occitane's Robson Street install paired a 75″ window panel with in-store signage for a coordinated brand experience. Bonobos, Janie and Jack, TravisMathew, Wrangler & Lee, and Pomegranate run storefront window programs at multi-location scale. Hello Boba runs a mobile QSR window display on its food truck, demonstrating that the high-brightness window-facing is rated for the worst environments — direct sun, rain spray, ambient-temperature swings, vibration — without an outdoor enclosure.
Pricing a turnkey window install
high-brightness window-facing 43″ runs roughly $1,800; 55″ around $2,800; 75″ around $5,500. outdoor IP56-sealed for true-outdoor exposure prices roughly 30% above OM. Add the CrownTV media player at flat per-screen pricing, software at flat monthly per-screen, and turnkey install at flat per-screen. The install fee is higher on window programs than on indoor — we're running power, mounting on a stock-rated bracket, routing cables inside the frame, and pulling permits where municipalities require. Multi-location pricing is published on the pricing page; quotes return inside four business hours.
Turnkey window install: under a week from order to live
Single-location standard turnkey: order Monday, site survey Tuesday or Wednesday, install Thursday or Friday, content live the next morning. Multi-store window rollouts run a wave per region — the CBD Kratom multi-state rollout runs a wave per state every two weeks. We don't subcontract install to a national-account broker; every install is handled by CrownTV-direct technicians or a vetted CrownTV-trained partner with a Samsung commercial signage cert.
OM vs OH vs indoor commercial: how to pick the panel
The three Samsung commercial lines we ship for window-facing scope each have a specific job. indoor commercial at 500 nits is the default indoor signage panel — never ship it into a window unless the window has substantial awning shade and you've measured ambient lux below 1,500. high-brightness window-facing at 3,000 nits is the workhorse for in-window installs behind storefront glass — sized 43″ to 75″, anti-glare front-laminated, ambient-light sensor included. outdoor IP56-sealed at 4,000 nits is true-outdoor: drive-thru menu boards, plaza pylons, gas-station forecourts, fuel-island displays, food-truck rigs. OH ships in IP56 enclosures rated for direct rain, snow, and ambient temperature swings from -10°F to 110°F.
The cost ladder matches the brightness ladder. indoor commercial 55″ runs roughly $1,200; OM 55″ runs roughly $2,800; OH 55″ runs roughly $5,500 with the enclosure. The wrong-panel decision usually goes one of two ways: a customer puts indoor commercial in a south-facing window and it's unreadable from 11am to 4pm every day, or a customer puts OH in a covered-awning window and pays a 2× premium they didn't need. We measure ambient lux at 11am and 4pm during the site survey and recommend the right panel for the actual environment, not a worst-case spec sheet.
Anti-glare and the difference between front-laminated and field-applied
Anti-reflective treatment on a window-facing panel is non-negotiable. Without it, the customer sees a perfect mirror of the sidewalk and a faint impression of the menu underneath. The question is how the AR is applied. Front-laminated AR is bonded to the panel's protective glass at the factory under controlled conditions — no bubbles, no peeling, no warranty implications. high-brightness window-facing and outdoor commercial ship with front-laminated AR by default. Field-applied AR films are installed in the store after the fact by a technician with a squeegee. They look fine on day one, develop bubbles by month six, peel by month eighteen, and void the panel's warranty because the manufacturer treats the lamination as an unauthorized modification. CrownTV doesn't field-apply AR. We ship the panel that has it built in.
Custom quote
Every project is custom-quoted.
Tell us what you're building — all inquiries responded to within 4 business hours.
Window displays — FAQ
How bright does a window display need to be?
At least 2,500 nits for visibility through glass in direct sunlight. Standard consumer TVs output 250–400 nits, which means they're virtually unreadable behind a storefront window during daylight. CrownTV's displays deliver 2,500–3,500 nits and stay legible in any lighting condition.
Can I use a regular TV in my store window?
Technically yes, but it's not recommended. Consumer TVs aren't built for the heat that builds up behind window glass — often above 120°F in summer. They lack sunlight-readable brightness, don't have commercial-grade cooling, and most warranties are voided when used in commercial settings.
Why not a regular TV in the window?
Standard TVs at 250–500 nits wash out in direct sun. Heat exposure behind glass also kills consumer panels in months and voids the manufacturer warranty.
What sizes are available for window-facing displays?
CrownTV offers high-brightness window displays from 43" to 75". The right size depends on your window dimensions, viewing distance from the sidewalk, and the type of content you plan to show. Our team helps you choose during the consultation.
Do window displays really increase foot traffic?
Yes. Industry studies show digital window displays increase walk-in traffic by up to 33% versus static signage. Bright, moving visuals catch the eye faster than printed posters and turn passersby into customers.
Do you handle the installation?
Yes. CrownTV is a turnkey provider — we don't just sell the screen. Our installation team is licensed and insured and handles delivery, mounting, wiring, and setup. You don't need to hire a third-party installer or work out the technical details yourself.
How do I update content on my window display?
Through the CrownTV Dashboard. Upload images and videos, build playlists, schedule day-part content (different content for morning vs. evening), and push updates to one screen or hundreds — all from your browser or phone. No technical skills required.
What's included in a CrownTV window display package?
Every package includes the commercial-grade high-brightness display, a media player, professional mounting hardware, on-site installation by certified technicians, and access to our content management software. No hidden fees or surprise add-ons.
Do you handle outdoor enclosures?
Yes — weather-sealed enclosures for true-outdoor mount (drive-thru, pump-top, forecourt). In-window installs behind glass typically don't need them.
Quote in 4 business hours
Tell us where the window displays go. We'll spec the panel.
Single café or a 200-store QSR rollout — every quote includes hardware, mount, dedicated-circuit electrical, content commissioning, and one year of CrownTV Dashboard. Same project manager from quote to commissioning. Standard turnkey deployment is under one week.
- •Samsung Authorized Reseller pricing on indoor, window-facing, and outdoor commercial panels.
- •Licensed electricians and nationwide install crew in 50 states.
- •FDA Section 4205 calorie compliance built into menu templates.
Ready when you are
Ready to spec window displays?
All inquiries responded to within 4 business hours.
No commitment. No hard sell.