Flagship deployment
15 Samsung commercial displays — QM98 and QM85C — synchronized in groups of three across the 24,000 sq ft Manhattan flagship at 640 Fifth Avenue. Designed alongside MG2 and The Lionesque Group, run on the CrownTV Dashboard.
Victoria's Secret + PINK opened a flagship at 640 Fifth Avenue in Manhattan — a 24,000 sq ft store with both a main retail floor and an upper-floor experiential event space. The brief: a digital signage program that matches the prestige of the address, with portrait-orientation screens at the curved bar and VIP seating area, and synchronized choreography across the entire screen estate.
CrownTV designed and installed 15 total displays — Samsung QM98 (98″ 4K) panels paired with Samsung QM85C (85″ 4K) panels, synchronized in groups of three. The hardware spans the main retail floor and the upper-floor event space, with portrait-orientation screens placed near the curved bar and VIP zone. Architecture and design coordination ran through MG2; experiential retail through The Lionesque Group. Real-time promotional updates and event-feed switching run from the CrownTV CMS dashboard.
The flagship opened with all 15 screens live and synchronized in their grouped pairs. The brand and event teams update content and switch between event feeds in real time without on-site intervention.
Five synchronized clusters of three displays span the 24,000 sq ft flagship — main retail floor and upper-floor event space, with portrait orientation by the curved bar.
We needed a digital signage partner who could match the scale and prestige of Fifth Avenue — CrownTV delivered.
Every item below came from CrownTV under one contract — Samsung commercial-grade hardware, CrownTV media players, custom mounts, and certified install crews.
Real photos · real installs
Single storefront or 500-location chain — same New York team that shipped the work above. Photos in this gallery within 90 days.
