L'Occitane en Provence boutique with CrownTV digital signage

Featured customer

L'Occitane on CrownTV.

Digital signage across 150+ L'Occitane stores in the United States and Canada — window displays, cash-wrap screens, 3×3 and 2×2 video walls, all managed centrally with three-tier permissions for IT, Marketing, and store managers.

L'Occitane en Provence 150+ boutiques · US + Canada
Stores live
150+
Region
US + Canada
Video wall configurations
3×3 / 2×2
Permission structure
3-tier
The brief

What they needed

L'Occitane needed to deploy digital signage across its entire North American retail footprint — 150+ stores spanning the United States and Canada — with content control distributed across IT, the central marketing team, and individual store managers. The brief: a single content platform that scales from a flagship 3×3 video wall to a single portrait window display at a mall outlet, all under one dashboard.

The work

What CrownTV shipped

CrownTV deployed Samsung commercial displays in mixed configurations across the chain — 3×3 video walls in flagship stores (including Aventura Mall), 2×2 video walls in boutiques, and single portrait or landscape installations elsewhere. Window-facing screens and cash-wrap displays were paired so each store carried both an outward-facing brand moment and an inward-facing transactional display. The CrownTV Cloud Dashboard runs the chain with three permission tiers: IT has full system access, marketing creates and schedules campaigns, and store managers retain local-level customization for their own location.

The result

Where it landed

L'Occitane's marketing team ships seasonal campaigns and Instagram-feed content across all 150+ stores from one place. Each tier of the permission structure operates independently without overstepping. Real-time device-status monitoring catches outages before stores report them. European expansion across France, Luxembourg, London, Germany, and Belgium is planned next.

Coverage map

150+ boutiques. One platform.

Every dot is a live CrownTV install. North America runs the program today; Europe is planned next per the canonical case study.

  • Live · US + Canada
  • Planned · EU expansion
ATLANTIC UNITED STATES + CANADA 150+ stores live EUROPE FR · LU · UK · DE · BE — planned
Source: canonical L'Occitane case study

We've had an excellent and friendly experience working with CrownTV and are very happy with the outcome.

Thuy Lan Le Viet, Senior Director, L'Occitane en Provence
Spec sheet

What we shipped to L'Occitane en Provence.

Every item below came from CrownTV under one contract — Samsung commercial-grade hardware, CrownTV media players, custom mounts, and certified install crews.

Samsung commercial displays (mixed sizes per store)
3×3 video wall configurations (flagship)
2×2 video wall configurations (boutique)
Single portrait and landscape window installations
CrownTV Cloud Dashboard with three-tier permissions (IT / Marketing / Store)

Source · canonical L'Occitane en Provence case study

The lookbook

L'Occitane en Provence, in the field.

Real photos · real installs

L'Occitane boutique signage
Boutique signage program · 150+ stores
L'Occitane retail interior
Retail moment · video wall configuration
L'Occitane boutique video wall
Video wall · 2×2 configuration
L'Occitane boutique window
Window display · cash-wrap pairing
L'Occitane multi-screen install
Multi-screen sequence
L'Occitane interior signage
Interior wayfinding signage
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Want a retail rollout like L'Occitane en Provence's?

Single storefront or 500-location chain — same New York team that shipped the work above. Photos in this gallery within 90 days.