Showroom campaign
A 75″ Samsung QM75C 4K portrait display, cable-mounted and suspended against the bold red Cosm campaign backdrop, installed at the Herman Miller Park Avenue showroom — consultation to live in two weeks. Designed for Park Avenue pedestrians and the architects, interior designers, and corporate buyers who walk past.
Herman Miller — the iconic American design firm — wanted a digital signage moment for the Park Avenue showroom to support the Cosm office chair launch. Brief: a single high-impact display, brand-true to Herman Miller's design language, suspended against a bold red campaign backdrop. Consultation to live in weeks, not months.
CrownTV installed a Samsung QM75C 75″ 4K commercial display in portrait orientation, suspended by thin cables against the bold red campaign backdrop with the blue Cosm campaign visuals. The cable mount kept the install clean against the showroom's design-conscious architecture; no rear cabling visible, no bulky wall hardware competing with the campaign.
Two-week timeline from consultation to live display. The Park Avenue campaign drew Park Avenue pedestrians and the architects, interior designers, and corporate buyers Herman Miller targets. Cosm launch executed against a brand-grade signage moment.
Two weeks from consultation to a 75″ portrait display suspended on Park Avenue against the bold red Cosm campaign backdrop.
Herman Miller showroom · Park Avenue · NYC
The Park Avenue campaign proved that digital signage can elevate even the most design-conscious brands.
Every item below came from CrownTV under one contract — Samsung commercial-grade hardware, CrownTV media players, custom mounts, and certified install crews.
Source · canonical Herman Miller case study
Real photos · real installs
Single storefront or 500-location chain — same New York team that shipped the work above. Photos in this gallery within 90 days.
