Digital signage content design

Digital signage content design. Every screen worth watching.

An in-house design studio that specializes only in digital signage content creation — branded graphics, motion, animated menu boards, video walls, multi-zone layouts. Initial concepts in 3–5 business days. Unlimited revisions until you are 100% satisfied. Custom-built per brand, not generic templates.

  • 3–5 day concepts

    Initial directions delivered

  • Unlimited revisions

    Until 100% satisfied

  • 4.9 on Google

    100+ verified reviews

  • Multi-aspect

    Landscape, portrait, video walls

Service decision guide

One scope, or the whole operating system.

Some teams need one lane. Others need CrownTV to own the whole digital signage system from quote to live screens. This is how we help you pick the cleanest scope before budget gets wasted.

Verified signals

What the service includes

  • Six service lanes route to one CrownTV team
  • Quote response target: 4 business hours
  • Nationwide install coordination in all 50 states
  • WBE and RFP paths for public-sector and enterprise buyers
Decision path

When this lane fits

  1. Choose turnkey when one vendor needs to own the result.
  2. Choose installation when hardware and software are already chosen.
  3. Choose managed support when screens are live but operations are painful.
  4. Choose content design when the system works but the screens are not persuasive.

In-house design studio

Designers who do nothing but signage.

Generic design tools and stock-template libraries produce flat, off-brand visuals that don't convert at viewing distance. CrownTV's design team works exclusively on digital signage content design — animated menu boards, retail promo loops, video-wall reels, multi-zone layouts, brand programs across hundreds of locations. We understand aspect ratios, viewing distances, dwell times, content zones, and motion cadence. From flagship retail to corporate lobbies to QSR menu programs, the operating brands you see across this site trust our studio for the visuals on screen.

CrownTV is a turnkey digital signage provider helping brands digitize their physical spaces. We bundle three things most vendors split apart: our cloud-based digital signage software, commercial-grade indoor and high-brightness window displays, and a nationwide installation team. We run the whole stack — site survey, hardware, install, content management, ongoing support — under one contract. From a single screen in one location to a national rollout across 500 stores, the playbook is the same.

Why CrownTV for digital signage content creation

  • Signage-only studio. Not a general-purpose creative agency that does signage as one product among many. We design for screens, at distance, in motion — not for print or web.
  • Brand-aligned, not template-driven. Off-the-shelf digital signage templates save time at the cost of brand consistency. We do template libraries when you want to self-serve, and bespoke creative when the brand demands it.
  • Loaded straight into the Dashboard. Final files load directly into the CrownTV Dashboard signage software and schedule across your fleet — or hand off in your preferred file format for in-house teams.
  • Round-trips in days, not weeks. Initial concepts in 3–5 business days, unlimited revisions, no fixed-bid scope creep — hourly engagement with a written estimate before work starts.

Design samples

Six layouts. One brand voice.

Indicative layouts our designers ship across retail, QSR, corporate, hospitality, and event programs. Every output stays brand-true and aspect-ratio correct.

  • Restaurant menu

    Daypart menu boards · price + LTO logic

  • Retail promo

    Seasonal campaign · window-facing

  • KPI dashboard

    Lobby + corporate · live metric feeds

  • Wayfinding

    Corporate lobby · campus signage

  • Brand reel

    Hero loops · video walls

  • Event board

    Hospitality · conference wayfinding

Indicative layouts. Actual deliverables match your brand guidelines, color palette, and aspect ratios — no off-the-shelf clip art.

How design runs

Brief to delivery — 3–5 days to first concepts.

Initial concepts within 3–5 business days. Unlimited revisions until you are 100% satisfied. Round-trips run in days, not weeks.

  1. 01

    Discovery

    Brand guidelines, prior assets, audience, content goals.

  2. 02

    Concept

    Multi-direction concepts in 3–5 business days, with rationale.

  3. 03

    Design

    Brand-true graphics + motion in every aspect ratio you need.

  4. 04

    Revise

    Unlimited revisions. Round-trips in days, not weeks.

  5. 05

    Deliver

    Files loaded into the Dashboard or handed off in your format.

What's included

Brand-aligned design

Every piece of content is custom-designed to match your brand guidelines, color palette, and visual identity. No generic templates, no off-the-shelf clip art.

Motion graphics & video

From animated promotions to full video loops, our designers create eye-catching motion content that stops people in their tracks and keeps viewers engaged longer.

Ready-to-use template libraries

A library of professionally designed templates customized for your brand. Easily swap out text and images yourself through the CrownTV Dashboard.

Fast turnaround times

Initial concepts within 3–5 business days, with unlimited revisions until you are 100% satisfied.

Digital signage design expertise

Designers who understand viewing distances, screen resolutions, content zones, and dwell times — visuals optimized specifically for large-format digital displays.

Full-service content studio

Concept to final delivery — graphics, animation, video editing, and layout design. Custom graphics, brand videos, seasonal campaigns, and multi-zone layouts for any screen.

Menu board design

Animated digital menu boards for QSRs, cafés, and food service. Daypart variants, multi-location pricing layouts, and FDA-compliant calorie disclosure.

Video editing & post-production

Brand videos, seasonal campaigns, and promotional reels — edited, color-graded, and rendered in every aspect ratio your screens need.

Multi-zone layout design

Complex layouts with simultaneous video, ticker, weather, and promotional zones — designed for any screen orientation or aspect ratio.

"Our menu boards update instantly across every location — no more printing, no more delays."
PJ Client Partner, Pressed Juicery 5× 43-inch 4K menu boards per store, plus the Penn Station double-sided kiosk

Read the Pressed Juicery case study →

Real screens running our content

What lands on the screen — not on a mockup deck.

Six photos from the active customer roster — flagship retail, multi-location boutique chains, QSR menu boards, and corporate lobbies. All carrying brand creative our studio designed, animated, and scheduled.

Janie and Jack mall storefront with synchronized brand creative — digital signage content design across 115+ stores by CrownTV's in-house studio.
Janie and Jack — 115+ stores
L'Occitane en Provence boutique with brand-true creative on storefront window and over the cash wrap.
L'Occitane — 150+ boutiques
Pressed Juicery animated digital menu boards designed and scheduled by CrownTV.
Pressed Juicery — animated menus
TravisMathew retail interior with branded loop content on 4K signage.
TravisMathew — retail loops
CBD Kratom storefront window display with daypart-scheduled brand creative.
CBD Kratom — daypart creative
Herman Miller corporate lobby with brand-aligned video reel on CrownTV signage.
Herman Miller — lobby reel

Pricing

Hourly engagement. Fixed estimate. No fixed-bid scope creep.

Every project gets a written estimate before work begins. Hourly engagement keeps revision rounds honest — no fixed-bid pressure that pushes designers to ship the first concept and call it done. Content design is also bundled into turnkey digital signage packages where it makes sense.

Single campaign

Project quote

One menu refresh, one promo loop, one event reel — quoted in hours after a 30-minute discovery call.

Brand template library

Per library

Reusable templates customized to your brand. Your team swaps text + images directly in the Dashboard — no design experience needed.

Ongoing creative retainer

Monthly

Multi-location chains running quarterly campaigns + monthly drops. Hours pool across the brand calendar.

See the full per-screen pricing breakdown — content design lines up against turnkey, install-only, software, and managed services.

Trusted by leading brands since 2012

  • L'Occitane logo
  • Victoria's Secret logo
  • Herman Miller logo
  • Pressed Juicery logo
  • Janie and Jack logo
  • TravisMathew logo
  • Cole Haan logo
  • Bonobos logo
  • Invicta logo
  • Lee logo

4.9 stars on Google.
100+ reviews from real customers.

Live Google reviews from active customer sites.

Read all reviews on Google
Custom quote

Every project is custom-quoted.

Tell us what you're building — all inquiries responded to within 4 business hours.

By the metro

Digital signage content design — available in every metro we serve.

Same studio, same Dashboard, same 4-hour quote — pick your metro for install context.

See all locations
AtlantaGA

Southeast hub for chain rollouts — GA, TN, AL, NC, SC, FL.

See Atlanta install details
BostonMA

Cambridge-corridor campuses + Back-Bay corporate, year-round-rated.

See Boston install details
ChicagoIL

Midwest rollouts, winter-rated panels, one project manager.

See Chicago install details
DallasTX

DFW chain rollouts — standardized kits, single project manager.

See Dallas install details
DenverCO

Mile-High UV-rated signage + Mountain-region rollouts.

See Denver install details
HoustonTX

Energy-corridor scale + chain-rollout discipline.

See Houston install details
Las VegasNV

Strip-grade video walls + convention-center wayfinding at scale.

See Las Vegas install details
Los AngelesCA

Coast-to-canyon installs, scoped before you sign.

See Los Angeles install details
MiamiFL

Salt-air, sun-load, oceanfront-rated installs across South Florida.

See Miami install details
New YorkNY

Digital signage installation across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island.

See New York install details
PhiladelphiaPA

Center-City signage + multi-state Mid-Atlantic rollouts.

See Philadelphia install details
PhoenixAZ

Heat-rated outdoor + sun-readable retail across the Valley.

See Phoenix install details
San FranciscoCA

Bay-Area campus signage that ships before your next OKR cycle.

See San Francisco install details
SeattleWA

Rain-rated outdoor + corporate-campus signage from Bellevue to Tacoma.

See Seattle install details
WashingtonDC

Federal-aware deployments + DMV corporate, Section-508 baseline.

See Washington install details

Frequently asked

Digital signage content design — frequently asked

What is digital signage content design?
Digital signage content design is the process of creating visual content — graphics, animations, videos, and layouts — specifically optimized for display on digital screens. Unlike print or web design, signage content must account for viewing distance, screen brightness, aspect ratios, and short attention spans.
What types of content can you design?
Branded promotional graphics, animated menu boards, motion intros, full video loops, seasonal campaigns, multi-zone layouts, internal comms templates, and template libraries you can update yourself through the Dashboard.
How does your content design process work?
Discovery call to learn your brand, initial concepts within 3–5 business days, unlimited revisions until you are 100% satisfied, then final delivery loaded into the CrownTV Dashboard or handed off in your preferred format.
Can you match our existing brand guidelines?
Yes. Share brand guidelines, color palettes, fonts, and prior creative. Every asset delivered matches your brand identity — no generic templates, no off-the-shelf clip art.
What file formats do you deliver?
Industry-standard formats for digital signage — MP4, JPG, PNG, GIF, and HTML5 templates. Source files (Adobe Illustrator, After Effects, Photoshop) provided on request for in-house teams.
How long does it take to create custom content?
Initial concepts within 3–5 business days. Final delivery depends on revision rounds and asset volume. Standard menu or promo turnaround runs 5–10 business days; rush timelines available.
Do you offer reusable content templates?
Yes. We build template libraries customized to your brand so your team can swap text and images directly in the CrownTV Dashboard — no design experience required.
Can you create animated and video content?
Yes. From animated promotions to full video loops and motion intros. Eye-catching motion content that commands attention and keeps viewers engaged longer.
Do you design for multi-location businesses?
Yes. We design content libraries scaled across hundreds of locations, with per-region variants, daypart logic, and per-store overrides scheduled through the Dashboard.
How much does content design cost?
Pricing is scoped per project based on asset count, motion complexity, and aspect-ratio variants. Hourly engagement with a fixed estimate before work begins — no surprise invoicing.
Ready when you are

Make every screen worth watching.

All inquiries responded to within 4 business hours.

No commitment. No hard sell.