Pressed Juicery menu boards.

Inside the brief

Pressed Juicery is a QSR brand operating in a category that does not behave like burgers or pizza. The product mix is wide — cold-pressed juices, smoothies, bowls, Freeze (dairy-free soft serve), wellness shots — and the menu rotates with seasonality and promotional cycles in ways that broke a printed-menu workflow well before the brief reached us. Adding a new SKU meant reprinting menu boards across every store and waiting for the print run to land. A seasonal LTO had to ship to every location simultaneously or the customer experience broke at the locations that were behind. The brief came from operations and from marketing in equal measure: get the menu boards on a content management system, and ship a flagship moment in the highest-foot-traffic transit hub in New York.

Penn Station's Moynihan Train Hall flagship was the second half of the brief. Moynihan opened in 2021 as the Amtrak / Long Island Rail Road expansion of Penn Station and immediately became one of the highest-density commuter foot-traffic hubs in the country. Pressed Juicery's location there sits at the edge of the train concourse — the traffic pattern is thousands of commuters walking past per hour during peak windows. A standard menu board behind the counter would address the customer who already chose to step into the store. The Moynihan brief was different: capture the commuter in the concourse first, then convert them into a customer at the counter. That meant a kiosk in the concourse itself, double-sided, with one face that read at full brightness against transit-hub lighting.

The chain rollout had a third constraint baked in: hardware uniformity. Every Pressed Juicery store had to ship with the same menu-board hardware kit so the operations team could train one install playbook, the support team could stock one parts inventory, and the brand team could template content against one screen format. Bespoke per-store hardware was off the table — the chain had to feel uniform from a guest's perspective, and that started with the screen estate behind every counter being identical.

Inside the install

Per-store: five Samsung QMC 43-inch 4K landscape commercial panels mounted in a horizontal row above the counter. We chose 43-inch deliberately. A larger panel like a 55-inch row would have over-delivered for the average Pressed Juicery counter footprint and crowded the architecture; a smaller 32-inch row would have made the menu unreadable from the back of a crowded queue. 43-inch is the sweet spot for most QSR menu-board installations, and the QMC 4K panels render dense menu typography with the clarity the product photography deserves. Mounting is a horizontal row: five panels spanning the menu width, each one running an individually-zoned content slot from the CrownTV cloud. The brand team pushes new menu items, price changes, and seasonal LTOs to specific zones without having to re-render the entire menu screen.

Penn Station Moynihan was a custom build. The kiosk is a single Samsung OM55B 55-inch panel installed double-sided — one face to the concourse, one face into the Pressed Juicery store. The OM55B is a 3,500-nit high-brightness commercial panel; that brightness rating is what lets the concourse-facing side stay readable against Moynihan's substantial overhead lighting and large skylight. We worked with a millwork partner to build a custom birch wood enclosure with rounded corners that holds both faces of the kiosk and integrates with the architectural language of the train hall. The kiosk is not a screen on a stand — it is a piece of the store that happens to be sited fifteen feet outside the storefront.

Content topology runs on the CrownTV Cloud Dashboard. Each of the five per-store menu boards is an individually-zoned content target — different content can run on each of the five panels simultaneously, scheduled to the minute or to the hour. The Penn Station kiosk runs as two zones (concourse face and store face) on the same enclosure. Fleet-wide content updates publish to every store at the same moment the brand team hits publish — a price change, a new LTO, a wellness-shot campaign — propagates across the chain instantly. Per-store zones can also receive store-specific content (a local promotion, a regional product mix) without affecting the chain-wide menu schedule.

Operations got the result they specced for: physical menu printing stopped. New menu items, price changes, and seasonal LTOs ship through the dashboard, not through a print vendor. The chain also got a content production model that scales — the brand team templates each menu zone once, then schedules content into those zones for the rest of the year.

After go-live

Menu items, prices, and seasonal LTOs publish across every store from one dashboard, simultaneously, in seconds. That is the headline operational result. The cost of a menu change dropped from a print-vendor invoice plus a per-store rollout window to a publish action in the CMS. Time-from-decision-to-customer dropped from days to seconds. Seasonal LTOs ship the moment the marketing calendar says they ship, and end the moment the calendar says they end — without a per-store cleanup process.

The Penn Station Moynihan kiosk is doing the conversion work the flagship brief specced. The concourse face captures commuter attention against the transit-hub lighting environment that would wash out a lower-brightness panel. The store face reinforces the menu inside. The kiosk is now a brand fixture in the concourse — pedestrians who would never have noticed the storefront at the concourse edge see the bright double-sided kiosk and convert to the counter.

Every per-store menu-board run on the chain is on the same hardware kit, the same CMS, the same content templates. Operations has a single playbook for every store. The brand team ships once and reaches every customer at every counter simultaneously. That is what the chain wanted out of the system — not a digital signage program, a menu-board operating system that runs the way the chain runs.