How to Evoke Emotional Responses and Motivate Your Audience
A skilled communicator must be aware of the emotional valence of his or her words. Appealing to your audience’s emotional response to your product or service can greatly increase their motivational drive when it comes to taking an action towards your solution. Whether that be sharing their experience on social media, purchasing a product from […]
How to Create an Internal Marketing Strategy in 5 Steps
The ways we conduct marketing and communications may change over time, but the principles behind them don’t. That explains why a fifteen-year-old article in Harvard Business Review, titled “Selling the Brand Inside”, still rings true today. That’s right: a business-related article originally published in January 2002 is still relevant and useful in 2017. The article […]
5 Reasons Your NYC Business Needs Digital Displays
There’s no city quite like New York. It’s unique in many ways, and with that comes unique challenges for businesses who call it home. Not to mention that in a city known as one of the top shopping destinations in the world, standards are high and shoppers are selective. How’s a business to not only […]
Spice Up Your Fall With 7 FREE Digital Signage Graphics
It’s finally Fall! Spice up more than your just your latte – save these files below to your computer, and upload them to your CrownTV dashboard for an extra fall flair.
Developing Your Digital Signage Marketing Strategy
When deployed properly, digital signage can greatly enhance your overall business. By having a compelling and interactive display, consumers are more likely to walk into your store, which from there greatly increase the likelihood of them making a purchase. According to a study compiled by V12, 63% of consumers said they’d think more positively of […]
Maximizing Placement of Your Digital Displays
We’ve discussed the importance of digital signage and how to create relevant content, but even with the most engaging streamline of messages, your digital signage can falter if not displayed in an effective way. Unfortunately, businesses tend to negate a simple placement strategy during the launch of their new marketing and promotional materials and fail […]
The 5 Most Innovative Technologies at NRF 2018
Every year, over 30,000 retail professionals — including CrownTV — gather in New York City to attend the National Retail Federation’s annual trade show, also known as Retail’s BIG Show. In 2017, 3,488 retail companies were represented, and 84 of the top 100 retail companies attended. It’s where the retail industry goes to see and […]
The Number One Way for Brick and Mortar to Thrive in the Age of E-Commerce
Amazon.com’s billionaire CEO Jeff Bezos made the 2017 shortlist for Time Magazine’s Person of the Year. It’s yet another reminder that the growing power of e-commerce over the retail industry, and consumer behavior at large, cannot be ignored. They call it “the Amazon effect” – the ongoing evolution of the retail industry, both online and […]
4 Tips for Promoting Customer Success
Customer success is the ultimate goal of any business. Ultimately, businesses want customers to purchase a product or service that fulfills their need and leaves them with a positive impression of the company. As Shep Hyken said, “Customer Success is when your customers achieve their Desired Outcome through their Interactions with your company.” Customer success […]
Interview With Holly Zalenski and Suavek Olesky from STAK Design
With Holly Zalenski, Account Executive, STAK Design and Suavek Olesky, Creative Director, STAK Design We spoke with Holly Zalensku and Suavek Olesky from STAK Designs about their opinions on the retail kiosk industry. As an industry leader in kiosks, STAK Design missions is to “provide industry-leading design, product quality, and customer service at an economical […]