Benefits of Digital Signage for NYC Retail Businesses
As the city that never sleeps, New York City offers 24/7 opportunities for businesses to reach and engage with potential customers. Retail establishments in particular – of which there are over 162,000 in NYC – have much to gain by standing out in this city of 8.5 million people. As such, digital signage has become […]
How Retail Brands Can Use Instagram on Digital Signage
It may seem like TikTok is taking over the world, but as far as social media goes, Instagram is still a valuable tool for many brands – including retail. Another beneficial tool for retail brands is digital signage. By replacing static printed signage with dynamic digital content, digital signage in retail stores can enhance the […]
NFTs: How to Bridge the Gap Between the Digital and Physical in Retail
They’re a bit obscure and not everyone may be able to define them, but that hasn’t stopped them from entering the lexicon and popular culture: NFTs, or non-fungible tokens. An NFT is a unique digital asset that lives on a cryptocurrency blockchain and can be bought and sold. They often take the form of digital […]
How to Reinvent Retail Tech for a Post-COVID World
The COVID-19 pandemic will have lasting effects on many industries, and retail is no exception. Many industries, retail included, have embraced the opportunity to make sweeping changes and adapt to new consumer behaviors. Retail has already adopted many new technologies, and stores are changing the way they do business in major ways. The pandemic is […]
5 Retail Tech Trends to Watch in 2022
Brick-and-mortar retail is an industry that has truly stood the test of time. Despite the pandemic and its widespread effects, the in-person retail experience is not going anywhere. In fact, according to the National Retail Federation, although e-commerce saw all-time highs in 2020, 80% of purchases are still made in-store. That doesn’t mean retail isn’t […]
25+ Graphics and Videos on COVID-19 to Display in the Office
The COVID-19 pandemic has forced businesses to make what is perhaps the world’s fastest pivot to an all-remote workforce. However, many businesses are also wondering how they’ll eventually make a safe return to the office. What will it look like, and how can the transition be as smooth as possible? Without a complete eradication of […]
Internal Communications During a Crisis: 10 Tips
Times of crisis require a shift in communications. You may recall after 9/11 that advertising and messaging took on a more somber tone at first, then focused on strength (“United We Stand”), vigilance (“If you see something, say something”) and later, remembrance (“Never Forget”). During the Great Recession of the late 2000s, everything from banks […]
The 10 Best Trade Shows for Retail Professionals to Attend
Trade shows. Love them or hate them, they’re a can’t-miss chance to network, showcase your business and get in front of potential new customers. For retailers in particular, trade shows are a great opportunity to discover the latest trends and technologies that are reinventing retail. With so many events to choose from and not enough […]
8 Ways to Increase Engagement in a Coworking Space
Coworking spaces are all the rage these days. From WeWork to Impact Hub to Serendipity Labs, they’re all over the place, all over the world. It’s a blessing for lean startups, small businesses needing a small space, and freelancers tired of working in coffee shops. But with so many different companies working under one roof, […]
24 Technology Advancements You Probably Forgot About
2019 has been a year of many digital advancements. As of June 2019, the issued the 10 millionth patent number, according to a press release from the United States Patent and Trademark Office. 10 million brilliant ideas, 10 million different inventions, and millions of technology evolutions. What an interesting and forward-thinking time we are in! […]