Elevate Internal Communication with Digital Signage: Strategies and Solutions

In the digital age, the traditional bulletin board and company-wide emails often fall flat when it comes to engaging employees and ensuring everyone is on the same page. In fact, a startling 74% of employees feel they’re missing out on company information and news. It’s a common hurdle, yet the solution is far more futuristic and efficient than you might think.

  • Unveiling the power of corporate digital signage for internal communication
  • Strategies to maximize engagement and information retention
  • Real-world solutions for a variety of corporate communication needs
  • How to choose the right digital signage system for your organization
  • Measuring the impact and ROI of employee digital signage communication

Let’s get started!

Harnessing the Power of Digital Signage for Internal Communication

The corporate communication conundrum is real. Overflowing email inboxes, unnoticed bulletin boards, and the ephemeral nature of verbal announcements create a cascade of missed messages. In an environment where information is gold, losing out on crucial updates is not just inconvenient, but often costly. Did you know that miscommunication in U.S. companies costs around $420,000 per year for each 100 employees?

Enter the modern marvel of digital signage, a tool that is steering organizations towards a renaissance of effective communication. This isn’t about replacing emails or meetings; it’s about enhancing and streamlining the way we share and consume information within the workplace.

Real-Time Updates, Zero Delays

Time-sensitive information demands a swift channel of communication. Digital signage shines bright in this arena, offering a platform for real-time updates. A sudden change in meeting schedules or an urgent company-wide announcement need not wait for an email to be drafted and sent. It’s about instant broadcast, ensuring everyone is in the loop, reducing the lag in information dissemination to virtually zero.

Pro Tip: Utilize employee digital signage for emergency alerts or safety instructions. In critical situations, seconds count, and a well-placed digital sign can provide vital information promptly.

Visually Engaging Content

The human brain processes images 60,000 times faster than text. Digital signage taps into this propensity by allowing visually engaging content to take center stage. Unlike a text email that could go unnoticed, a vibrant digital display with animated content captivates attention, ensuring your message isn’t just seen, but absorbed and retained.

Centralized Control

Control is crucial when it comes to effective communication. Digital signage systems offer centralized control, letting you decide what’s displayed, where, and when. It’s about ensuring the right message reaches the right people at the right time, every time.

Metrics That Matter

Gauging the impact of your communication strategies is vital for continual improvement. Digital signage systems often come with analytics capabilities, enabling you to track employee engagement and effectiveness of your messages.

The transition to digital signage might seem like a tech-heavy leap. However, with platforms like CrownTV, it’s a breeze. CrownTV’s user-friendly tech ensures a hassle-free setup. Their scalable solutions cater to businesses of all sizes, with features that allow real-time updates across multiple locations. The CrownTV digital signage player is a testament to reliability and high-impact visual communication, while their turnkey service ensures you get the best-priced screens suited for your business needs.

Investing in workplace digital signage isn’t just a step towards better communication; it’s a leap towards fostering a culture of informed, engaged, and cohesive workforce, steering your organization towards a future of enhanced productivity and cohesion.

Strategy #1: Content is King, Context is Queen

No matter the medium, the message is the hero. However, digital signage gives you the unique advantage of presenting your content in a visually compelling manner. Here’s how you can make the most of it:

  • Visual Storytelling: Utilize the power of visuals to convey your message. Infographics, videos, and animations can make complex information digestible and engaging.
  • Contextual Relevance: Ensure the content displayed is relevant to the location and the audience. For instance, displaying sales targets in the sales department and production stats in the manufacturing area.
  • Real-Time Data Integration: Integrate real-time data feeds to display live metrics, KPIs, or any other critical data that needs to be shared instantly.
  • Regular Updates: Keep the content fresh and updated to boost employee morale and maintain interest, and ensure the accuracy of information.

CrownTV’s versatile dashboard allows for easy content management and real-time updates. Its user-friendly interface ensures you can keep the content fresh, relevant, and engaging without a steep learning curve. Plus, the option for unlimited apps and integrations opens up a realm of possibilities for content variety and real-time data integration.

Strategy #2: Location, Location, Location


The strategic placement of digital signage plays a pivotal role in its effectiveness. Here’s how to nail it:

  • High Traffic Areas: Install digital signs in areas where employees frequently pass by, such as the entrance, break rooms, or near elevators. This increases the chances of your messages being seen.
  • Eye Level Placement: Place the screens at eye level to ensure maximum visibility and readability.
  • Avoid Cluttered Spaces: Avoid areas where the digital screens might compete with other visual elements. A clutter-free space ensures your message doesn’t get lost in the noise.
  • Varied Locations for Varied Content: Tailor the content to the location. For instance, health and safety reminders in the warehouse, or sales targets in the sales department.

Consider a manufacturing facility where ensuring safety protocols are followed is critical. Incorporating digital signage in the warehouse or production area displaying real-time safety metrics, accident counts, or safety reminders can foster a culture of safety.

When employees can see a live count of accident-free days or are reminded of safety protocols as they enter the production floor, it reinforces the importance of adhering to safety guidelines, making the workplace safer for everyone.

Strategy #3: Foster Interactivity and Employee Engagement

Interactive digital signage elevates the communication experience from monologue to dialogue. It’s not just about broadcasting messages, but fostering a culture of interaction and feedback. Here’s how:

  • Touchscreen Technology: Utilize touchscreen digital signage to allow employees to interact with the content, be it accessing more in-depth information, providing feedback, or even answering surveys.
  • QR Codes for Quick Access: Display QR codes on your digital signage screens that employees can scan to access further information, participate in polls, or enter a feedback loop right from their smartphones.
  • Social Media Integration: Showcase company social media feeds or encourage employees to share content using specific hashtags to be featured on the digital signage.
  • Real-Time Feedback: Offer avenues for real-time feedback through your digital signage, where employees can voice concerns, appreciate peers, or answer live polls.

CrownTV’s scalable solutions and user-friendly tech make fostering interactivity a breeze. The plug-and-play flexibility allows for easy integration of interactive features, while the versatile dashboard makes managing interactive content straightforward.

By incorporating CrownTV’s solutions, you’re not just informing your internal communications teams; you’re engaging them in a two-way communication stream, enriching the organizational dialogue.

Strategy #4: Measure, Analyze, Optimize

The beauty of digital signage is that it’s a measurable communication channel. Understanding the impact of your messaging is crucial for continuous improvement. Here’s how you can go about it:

  • Analytics: Utilize the analytics features of your digital signage system to track views, interactions, and engagement levels.
  • Surveys and Feedback: Regularly solicit feedback from employees on the effectiveness of the corporate communications delivered through digital signage. Understand what’s working and what isn’t.
  • A/B Testing: Experiment with different content formats, messaging, and display times to see what resonates best with your audience.
  • Regular Reviews: Conduct regular reviews of the communication channels strategies employed and the data derived from analytics to continually refine your approach.

Strategy #5: Ensure Ease of Use and Manageability

Adopting new technology shouldn’t be a headache. Ensuring your digital signage solution is easy to use and manage is key to its success within your organization. Here are steps to ensure seamless operation:

  • User-Friendly Interface: Choose a digital signage solution with an intuitive, user-friendly interface that requires minimal training to use.
  • Remote Management: Opt for solutions that allow remote management of content across all screens, making it easy to update information from anywhere, anytime.
  • Training and Support: Ensure there’s adequate training and support available for the team managing the digital signage system.
  • Flexible Customization: Go for systems that allow easy customization to cater to your specific communication needs.

CrownTV shines in ensuring a hassle-free user experience. Their solutions are designed for ease of use, with a user-friendly interface that requires no technical expertise. Remote management of content is a breeze, allowing real-time updates across multiple locations.

Strategy #6: Embrace Scalability and Future-Proofing

As your organization grows and evolves, your communication needs will too. It’s prudent to choose a digital signage solution that scales with you. Here’s how to ensure your digital screen is a long-term asset:

  • Scalable Solutions: Opt for digital signage solutions that can easily scale, whether you’re expanding to new locations or increasing the number of screens within your existing premises.
  • Upgradable Hardware and Software: Ensure the hardware and software can be upgraded to accommodate new features and technologies as they become available.
  • Integration Capabilities: Choose a system that can integrate with other existing or future technologies within your organization to create a cohesive communication ecosystem.
  • Cost-Efficiency in Scaling: Look for solutions that remain cost-effective as they scale, providing a good return on investment as your operations expand.

Strategy #7: Maintain Security and Compliance

signage for internal communications

In a world where data breaches are rampant, ensuring the security of your digital signage system is paramount. Moreover, compliance with legal and industry standards is crucial to avoid penalties. Here’s how to safeguard your digital communication:

  • Data Encryption: Ensure that the digital signage solution you choose employs robust data encryption to safeguard sensitive information.
  • Secure Networks: Utilize secure networks for transmitting data to and from your digital signage system to prevent unauthorized access.
  • Compliance Auditing: Regularly audit your digital signage system for compliance with legal and industry standards to avoid falling foul of regulations.
  • Vendor Security Assessments: Conduct thorough security assessments of digital signage vendors to ensure they adhere to stringent security standards.

CrownTV prioritizes security, providing a sophisticated and secure dashboard for managing your digital signage. This ensures that you can manage screens across the globe without compromising security, maintaining compliance with legal and industry standards.

With CrownTV, you’re not just investing in a communication solution, but a secure, reliable platform that stands up to the stringent demands of today’s digital landscape.


Is digital signage an internal communication technology?

Yes, digital signage is indeed an internal communication technology. Unlike traditional internal communications channels, it serves as a modern, visually engaging medium to broadcast messages, display real-time data, and promote interdepartmental communication within an organization.

What is digital signage for employee communication?

Digital signage for employee communications is the use of digital displays to share information, updates, and notifications with employees in a dynamic, visually appealing manner. It helps in keeping the workforce informed and engaged, promoting a transparent and inclusive organizational culture.

What is the role of internal communications during digital transformation?

Internal communications play a pivotal role during digital transformation. They help in educating employees about the changes underway, the benefits of new technologies being introduced, and what’s expected from them during and post-transformation. Effective communication helps in mitigating resistance, fostering a culture of continuous learning, and ensuring a smooth transition.

What is internal digital communication?

Internal digital communication is the use of digital platforms and tools to facilitate communication within an organization. It encompasses email, intranets, digital signage, social networks, and other digital channels that enable information sharing, collaboration, and interaction among employees.

Elevate Your Communication Game with CrownTV

As you steer your organization towards a modern, more engaging internal communication strategy, the potent blend of digital signage comes forward as a clear winner. It’s about making information accessible, engaging, and interactive.

  • Real-Time Updates: Keep everyone in the loop with instantaneous updates.
  • Visually Engaging Content: Capture attention and enhance information retention.
  • Centralized Control: Tailor what, when, and where your content is displayed.
  • Interactive Engagement: Foster a two-way communication culture.
  • Measurable Impact: Gauge the effectiveness of your communication strategies.
  • Ease of Manageability: Ensure a hassle-free user experience.
  • Scalable Solutions: Choose a system that grows with you.
  • Security and Compliance: Maintain stringent data security and compliance.

With CrownTV, embracing digital signage for internal communication is more than just adopting a new technology. It’s about fostering a culture of transparency, engagement, and continuous learning.

CrownTV’s intuitive, scalable, and secure solutions are designed to seamlessly blend into your communication ecosystem, making the transition not just easy, but a significant stride towards building a cohesive, well-informed workforce. Your journey towards impeccable internal communication begins here, with CrownTV at the helm.

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