Pressed (formerly Pressed Juicery), one of the leading plant-based wellness food and beverage brands in the United States, partnered with CrownTV to install digital menu boards across multiple store locations and a custom double-sided Samsung OM55B kiosk at its high-traffic Moynihan Train Hall location inside Penn Station in New York City. The digital menu system replaced all printed menus, and the double-sided kiosk captures commuter traffic from both inside and outside the store simultaneously.
Quick Facts
- Client: Pressed (Pressed Juicery)
- Industry: Plant-based health food and juice bar chain
- Locations: Multiple US stores including Moynihan Train Hall / Penn Station, NYC
- Menu board hardware: 5 x Samsung QMC 43″ commercial displays per store (landscape)
- Kiosk hardware: Samsung OM55B 55″ high-brightness (3,500 nits) in custom birch wood enclosure — double-sided
- Key technology: CrownTV CMS with individually zoned menu content per screen
- Result: Dynamic digital menus across the fleet + high-impact double-sided kiosk capturing commuter and in-store traffic at Penn Station
About Pressed
Pressed is a leading plant-based wellness food and beverage brand founded in 2010. The menu features cold-pressed juices, açaí bowls, protein smoothies, wellness shots, and dairy-free soft serve known as “Freeze.” With celebrity endorsements, over two million social media followers, and seven billion media impressions, Pressed operates locations nationwide in premium malls, urban neighborhoods, and high-traffic transit hubs — environments where menu changes happen frequently with seasonal items, limited-time promotions, and new product launches.
Our menu boards update instantly across every location — no more printing, no more delays.
— Client Partner
The Challenge: Dynamic Menus for a Fast-Moving Wellness Brand
Pressed needed a digital menu board solution that could be updated instantly by the marketing team nationwide — without printing menus, shipping them to stores, or coordinating physical sign changes at each location. The Moynihan Train Hall location presented an additional challenge: the store sits in a major transit hub where thousands of commuters pass by every hour. Pressed needed a way to capture attention from both inside the store and the transit concourse simultaneously — converting passersby into customers.
The CrownTV Solution: Digital Menu Boards + Custom Double-Sided Kiosk
CrownTV designed a two-part solution. For menu boards, each store received five Samsung QMC 43-inch 4K commercial displays in landscape orientation, wall-mounted in a horizontal row above the product display area. Each screen shows a different menu category — juices, smoothies, bowls, Freeze, wellness shots — with colorful product photography and pricing. Content is individually zoned per screen through the CrownTV CMS, allowing the marketing team to update any category, add seasonal items, or launch new products across the entire fleet from a single dashboard.
For the Moynihan Train Hall location, CrownTV built a freestanding double-sided kiosk using a Samsung OM55B 55-inch high-brightness display (3,500 nits) inside a custom birch wood enclosure with rounded corners. One face of the kiosk displays promotional content toward the transit concourse — capturing commuter attention. The opposite face shows the menu toward in-store customers. The custom birch wood housing matches Pressed’s warm, natural store aesthetic, and the OM55B’s 3,500-nit brightness ensures content remains visible in the bright, naturally lit transit hall environment.
Installation and Deployment
CrownTV technicians coordinated with Pressed’s architect to ensure the five-screen menu board installation met the store’s precise design specifications — screen sizing, placement height, and spacing were all specified by the architect to integrate with the warm wood trim and clean minimalist layout. At Moynihan Train Hall, the freestanding kiosk was positioned at the store entrance to maximize dual-audience exposure. CrownTV’s installation team handled all mounting, wiring, and CMS configuration across multiple locations.
The Results
- Fleet-wide instant menu updates: Marketing team updates menus, adds seasonal items, and launches new products across all Pressed locations from the CrownTV CMS — no more printed menus
- Dual-audience kiosk at Penn Station: Double-sided OM55B kiosk captures commuter traffic from the transit concourse and serves in-store customers simultaneously
- Individually zoned screens: Each of the five menu boards shows different product categories, allowing targeted content per screen position
- Architect-coordinated design integration: Menu boards fit seamlessly within the store’s warm wood and clean minimalist design — not an afterthought, but part of the architecture
- Custom kiosk aesthetic: Birch wood enclosure matches Pressed’s natural brand identity while housing commercial-grade high-brightness display technology
Why CrownTV for Restaurant and Café Digital Menu Boards
Pressed chose CrownTV for the combination of commercial-grade hardware, architect-coordinated installation, and a CMS platform that gave the marketing team full control over menu content across every location. CrownTV’s digital menu board expertise and ability to design custom solutions like the Penn Station kiosk set the project apart from standard off-the-shelf signage providers.
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Frequently Asked Questions
What type of digital signage does Pressed Juicery use?
Pressed Juicery uses Samsung QM43C 43-inch 4K commercial displays as digital menu boards, plus a custom double-sided Samsung OM55B high-brightness kiosk at their Moynihan Train Hall location. All displays are managed through the CrownTV cloud dashboard.
Can Pressed Juicery update menus across all locations at once?
Yes. Through CrownTV’s cloud-based CMS, the Pressed Juicery team can update menu content, pricing, seasonal promotions, and nutritional information across every location simultaneously from a single dashboard — no store visits required.
How does the double-sided kiosk work at Pressed Juicery?
The custom double-sided kiosk uses a Samsung OM55B high-brightness display visible from both inside the store and the train hall corridor. It runs CrownTV’s content management software and displays rotating menus, promotions, and brand content to capture foot traffic from both directions.
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