Pomegranate Supermarket, a large-format independent grocery store, needed a way to update aisle and deli signage in real time — daily specials, weekly promotions, and department-specific deals that changed by the day and hour. CrownTV installed six Samsung QM55C 55-inch 4K commercial displays across checkout lanes and the deli department, configured with day-parted playlists through the CrownTV CMS so the right content appears on the right screen at the right time.
Quick Facts
- Client: Pomegranate Supermarket
- Industry: Independent grocery / specialty supermarket
- Screens installed: 6 x Samsung QM55C 55″ 4K displays
- Placement: Ceiling-mounted above checkout lanes + deli department (in custom red architectural housing)
- Key technology: CrownTV CMS with day-parting, multiple playlists, and multi-user access
- Result: Real-time promotion updates — daily specials, deli features, and seasonal deals — with zero printing costs
The Challenge: Keeping Grocery Signage Current Every Day
Pomegranate Supermarket runs a high-volume operation with daily specials, weekly promotions, rotating deli features, and seasonal campaigns that change constantly. Static printed signage could not keep pace — by the time posters were designed, printed, and installed, many promotions had already started or were about to end. The store needed a digital signage system that could update content by day of week, time of day, and department — without requiring the store team to manage complex technology.
Managing digital signage across every department used to be a nightmare — now it runs itself.
— Client Partner
The CrownTV Solution: Day-Parted Playlists Across Checkout and Deli
CrownTV installed six Samsung QM55C 55-inch 4K commercial displays in two zones. Checkout-area screens are ceiling-mounted on black poles above the checkout lanes in landscape orientation, positioned at the point of exit where customers naturally look up. Deli department screens are mounted inside custom red architectural housings above the service counter, recessed into the store’s decorative canopy. CrownTV handled all electrical wiring and installed custom back covers for a clean professional finish at every position.
The CrownTV CMS was configured with multiple playlists and user accounts. Day-parting schedules automatically show the right content at the right time: morning specials in the morning, weekend promotions on weekends, deli features during lunch hours. Multiple staff members were trained on the CMS by the CrownTV team, ensuring the store can manage its own content updates independently.
Installation and Deployment
CrownTV technicians completed all installation work including full electrical wiring at every display position. Checkout-area screens required ceiling-mount pole installations through the store’s ceiling tile grid. Deli-area screens were integrated into the store’s existing red architectural canopy above the service counter. Custom back covers were installed at every position to conceal cables and hardware. The CrownTV team also trained store staff on the CMS platform, ensuring the Pomegranate team could manage day-to-day content updates from the first day of operation.
The Results
- Real-time promotion updates: Daily specials, deli features, and seasonal deals display automatically based on day-parting schedules — no printing, no manual changes
- 4K food imagery: Samsung QM55C displays deliver crisp 4K visuals of food products, driving visual appeal and purchase decisions at the point of selection
- Multi-user CMS access: Multiple staff members manage content through the CrownTV dashboard, with different playlists for different departments and time periods
- Professional integration: Ceiling-mounted checkout displays and deli screens in custom red housing integrate cleanly with the store’s existing architecture
- Eliminated print costs: All static signage production and installation costs replaced by digital content management
Why CrownTV for Grocery Digital Signage
Pomegranate Supermarket chose CrownTV for a complete turnkey solution — hardware, electrical work, custom mounting, CMS configuration, and staff training. CrownTV’s ability to handle the full scope of work, from running electrical wiring to configuring day-parted playlists, meant the store could transition from static to digital signage without coordinating multiple vendors.
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Frequently Asked Questions
What is day-parting in digital signage?
Day-parting is the ability to schedule different content for different times of day or days of the week. CrownTV CMS allows Pomegranate to show morning specials in the morning, lunch features at midday, and weekend promotions on Saturdays and Sundays — all automatically.
Did CrownTV handle the electrical work?
Yes. CrownTV technicians completed all electrical wiring at every display position, including ceiling-mount installations and custom cable management with back covers.
