In this guide, we explore everything you need to know about digital display and how it can transform your business communications.
When easyplant — the direct-to-consumer self-watering plant brand — opened its flagship retail store in Nolita, Manhattan, the team wanted more than shelves of greenery. They envisioned an immersive brand experience where digital storytelling blends seamlessly with the physical space. Working with retail partner Reckon Retail and CrownTV, easyplant installed a striking 75-inch 4K commercial display housed inside a custom arched wood enclosure, creating a digital centerpiece that feels like a natural extension of the store’s design.
Quick Facts: easyplant Digital Signage
| Client | easyplant |
| Industry | DTC Plant Retail / Lifestyle Brand |
| Location | Nolita Flagship (15 Prince St, NYC) + Columbus Ave, West Village |
| Display | 75″ 4K Commercial Display (Samsung QM75C) |
| Enclosure | Custom arched wood niche with tilted mount |
| Partner | Reckon Retail (retail strategy & buildout) |
| CMS | CrownTV Cloud Dashboard |
About easyplant
easyplant is a New York-based brand that designs self-watering plant systems, making it effortless for anyone to keep indoor plants thriving. Originally a DTC e-commerce success story, easyplant expanded into physical retail to let customers experience their products firsthand. Their stores across Manhattan — including the Nolita flagship at 15 Prince Street, a Columbus Avenue location, and a West Village outpost — combine lush greenery with warm, modern interiors that reflect the brand’s design-forward ethos.
People photograph our display and share it on social media — it became part of our marketing.
— Client Partner
The Challenge: Bringing a Digital Brand Into Physical Retail
As a brand born online, easyplant’s biggest challenge in opening brick-and-mortar stores was translating their rich digital content — lifestyle videos, product education, and brand storytelling — into a physical environment. Standard retail signage couldn’t convey the same depth of brand narrative that had driven easyplant’s online success. The team needed a digital display solution that would feel premium and intentional, not like an afterthought bolted to the wall.
Additionally, the display needed to integrate architecturally with the store’s carefully curated aesthetic. Off-the-shelf mounting solutions wouldn’t cut it for a brand that obsesses over every design detail.
The Solution: A Custom-Enclosed 75″ 4K Brand Experience Display
Hardware: 75-Inch Samsung Commercial Display
CrownTV specified a Samsung QM75C 75-inch 4K commercial display as the centerpiece screen. At 75 inches, the display commands attention from anywhere in the store, with 4K UHD resolution delivering the clarity needed to showcase easyplant’s high-production-value brand videos, detailed product shots, and lifestyle footage at cinema-quality sharpness.
The display is housed inside a custom arched wood enclosure designed to match the store’s warm, organic interior architecture. Rather than mounting a flat panel on a wall, the team created a recessed niche with a slightly tilted screen angle, making the display feel like a built-in architectural feature — almost like a window into easyplant’s world. This level of design integration is rare in retail digital signage and speaks to the premium standard easyplant holds for every customer touchpoint.
Software: CrownTV Cloud Dashboard
The display runs on CrownTV’s cloud-based content management system, allowing easyplant’s marketing team to update the in-store video content remotely. Whether launching a new collection, running a seasonal campaign, or featuring user-generated content, changes can be scheduled and pushed to the display from anywhere — keeping the in-store experience as dynamic and current as the brand’s Instagram feed.
Installation: Where Technology Meets Architecture
The installation was a collaboration between CrownTV’s technical team, Reckon Retail (easyplant’s retail strategy and buildout partner), and the store’s interior designers. The custom arched enclosure was fabricated to precise specifications, with the display, media player, and all cabling concealed within the structure. The tilted mount angle was calibrated to optimize viewing from the store’s primary customer flow path, ensuring the screen is always in the natural line of sight without dominating the space.
The Results: A Retail Experience That Feels Like the Brand
The digital display has become a signature element of the easyplant retail experience:
- Brand immersion — Customers are drawn into the easyplant story through high-quality video content the moment they enter
- Product education — Lifestyle footage and product showcases help customers understand the self-watering system without staff intervention
- Design cohesion — The custom enclosure ensures the technology enhances rather than disrupts the store’s aesthetic
- Content flexibility — Seasonal updates, new launches, and campaign content are deployed instantly via CrownTV’s dashboard
- Multi-location scalability — The same CMS powers displays across easyplant’s growing store footprint
Why CrownTV for Boutique Retail Digital Signage
easyplant’s installation showcases what happens when CrownTV works with brands that refuse to compromise on design. The combination of commercial-grade display hardware, a fully custom architectural enclosure, and cloud-based content management creates a digital signage deployment that feels less like “a screen on a wall” and more like a curated brand touchpoint. For boutique retailers, DTC brands moving into physical stores, and design-conscious businesses, CrownTV delivers digital signage that respects and elevates the retail environment.
Bring Your Brand Story to Life In-Store
Whether you’re opening your first retail location or refreshing an existing store, CrownTV can design a digital signage experience that’s as intentional as every other element of your brand. Get in touch to start the conversation.
Get a Custom Digital Signage Solution →
Related Reading
Explore more from the CrownTV blog:
- Janie & Jack Digital Signage Case Study
- CBD Kratom Digital Signage Case Study
- Herman Miller Digital Signage Case Study
Frequently Asked Questions
Can CrownTV create custom display enclosures for my store?
Yes. CrownTV works with architects, designers, and buildout partners to create fully custom mounting solutions and enclosures that integrate seamlessly with your store’s interior design. From recessed niches to freestanding kiosks, every installation is tailored to the brand.
What type of content works best for boutique retail displays?
High-quality brand videos, lifestyle imagery, product education content, and seasonal campaigns perform exceptionally well. The key is content that tells your brand story and enhances the customer’s in-store experience rather than hard-selling.
Does CrownTV support multi-location retail rollouts?
Absolutely. CrownTV’s cloud dashboard lets you manage content across multiple locations from a single interface, with the ability to customize playlists per store or push unified brand content to all screens simultaneously.
