CBD Kratom, the largest privately owned cannabis and kratom retailer in the United States, replaced static printed window signage across its 55+ retail locations with Samsung OM55B high-brightness digital displays installed by CrownTV. The 3,500-nit window-facing screens are clearly visible in direct sunlight, and the marketing team can now update promotions across every store instantly from the CrownTV CMS — eliminating costly monthly print runs and manual sign changes.
digital display: Quick Facts
- Client: CBD Kratom
- Industry: Cannabis, kratom, and CBD specialty wellness retail
- Locations: 55+ stores nationwide (HQ: St. Louis, MO — 14 locations)
- Hardware: Samsung OM55B 55″ high-brightness display (3,500 nits)
- Configuration: One display per store — cable mount with custom back cover
- Rollout speed: Entire fleet installed in under 10 days — no pre-install survey required
- Result: Dynamic, sunlight-visible window displays updated remotely, replacing all static printed signage
About CBD Kratom
CBD Kratom is the largest privately owned cannabis and kratom retailer in the United States, founded in 2016 and now operating 55+ locations nationwide. The company offers over 650 products including cannabis edibles, beverages, topicals, kratom powder and capsules, and specialty wellness items. With a mission-driven focus on personalized guidance, CBD Kratom stores are high-traffic specialty retail destinations — many in street-level urban storefronts with significant sun exposure on windows and heavy pedestrian foot traffic.
The high-brightness window displays stop people in their tracks, even in direct sunlight.
— Client Partner
The Challenge: Replacing Static Signage in Sun-Exposed Storefronts
CBD Kratom was relying on static printed signs in its store windows — signage that required physical replacement on a monthly or quarterly basis. Every update meant a new print run, shipping to each location, and manual installation by store staff. Flash promotions, limited-time offers, and new product launches were virtually impossible to communicate quickly. Several locations sit in sun-drenched storefronts where standard digital displays would wash out and become unreadable during daytime hours. Some stores also have very high ceilings, requiring custom mounting solutions that standard off-the-shelf hardware could not address.
The CrownTV Solution: 3,500-Nit High-Brightness Window Displays
CrownTV specified Samsung OM55B 55-inch high-brightness commercial displays rated at 3,500 nits — purpose-built for direct sun exposure and high-ambient-light environments. For comparison, standard commercial displays operate at 350 to 700 nits. Each screen is cable-mounted inside the store window in portrait orientation with a custom back cover that conceals all cables and brackets for a clean, professional finish. A single CrownTV media player powers each display, connected to the CrownTV CMS, giving the marketing team the ability to push content updates to any or all locations instantly from a centralized dashboard.
The content strategy shifted from static monthly posters to dynamic digital campaigns. Photos from the stores show two distinct campaign types running: evergreen brand messaging (“Elevate Your Wellness”) and seasonal promotional content (“Eat Drink Be Merry” holiday campaigns featuring new product launches like Kratom Soda). This variety demonstrates the core value proposition — content that previously required a print run and physical installation now updates with a few clicks.
Installation and Deployment
CrownTV technicians completed the entire multi-store rollout in under 10 days — without requiring a pre-install site survey at any location. Each installation included cable mounting the OM55B display, running custom cable management, attaching the back cover for a clean window appearance, and configuring the CrownTV media player and CMS connection. High-ceiling locations received custom mounting solutions. The speed and scale of the rollout — 55+ stores in under 10 days without advance surveys — demonstrates CrownTV’s operational efficiency for multi-location retail deployments.
The Results
- Daylight-visible window displays: Samsung OM55B screens at 3,500 nits are clearly readable from the sidewalk in direct sunlight — passersby can see promotions and product messaging at all times of day
- Instant fleet-wide content updates: Marketing team updates any window display across 55+ locations instantly via CrownTV CMS — no print production, no shipping, no manual installation
- Eliminated print costs: Monthly and quarterly static sign production, shipping, and installation costs replaced entirely by digital content management
- 10-day rollout: 55+ stores outfitted with high-brightness displays in under 10 days, with no pre-install surveys — demonstrating CrownTV’s rapid multi-location deployment capability
- Clean professional finish: Custom cable mounts with back covers conceal all hardware, maintaining the store’s branded aesthetic from both inside and outside
Why CrownTV for High-Brightness Retail Window Signage
CBD Kratom chose CrownTV because the project demanded more than a display — it required a partner who could source the right high-brightness window-facing hardware, execute a nationwide rollout at speed, and deliver a CMS platform that empowered the marketing team to manage content independently. CrownTV’s Samsung partnership ensured access to commercial-grade OM55B displays built for sustained sun exposure, and the company’s nationwide technician network turned a 55-store installation into a sub-10-day project.
Ready to Replace Your Static Window Signage?
CrownTV specializes in high-brightness window-facing displays that stay visible in direct sunlight. Get a free quote and see how dynamic digital signage can transform your storefront.
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Related Reading
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- Pressed Juicery Digital Signage Case Study
Frequently Asked Questions
What makes the Samsung OM55B suitable for window displays?
The Samsung OM55B delivers 3,500 nits of brightness — five to ten times brighter than standard commercial displays. It is purpose-built for window-facing installations where direct sunlight would wash out conventional screens.
How fast was the CBD Kratom rollout?
CrownTV installed Samsung OM55B displays across 55+ CBD Kratom locations in under 10 days, without requiring pre-install site surveys at any store.
Can the marketing team update content without visiting stores?
Yes. All content is managed through the CrownTV CMS, allowing the CBD Kratom marketing team to update promotions, product highlights, and seasonal campaigns across the entire fleet from a single dashboard.
