When Orchard Grocer — New York City’s first fully vegan supermarket on the Lower East Side — embarked on a complete store renovation, the team saw an opportunity to rethink how they present their menu to customers. The solution: a sleek wall of four ceiling-mounted Samsung QM43C commercial displays, powered by CrownTV’s digital signage platform, replacing outdated printed menus with a vibrant, easy-to-update digital menu board system.
Quick Facts: Orchard Grocer Digital Signage
| Client | Orchard Grocer |
| Industry | Vegan Grocery / Specialty Food Retail |
| Location | Lower East Side, New York City |
| Displays | 4× Samsung QM43C (43″ 4K UHD) |
| Orientation | Vertical (portrait), ceiling-mounted side-by-side |
| Use Case | Digital menu board wall above service counter |
| CMS | CrownTV Cloud Dashboard |
About Orchard Grocer
Orchard Grocer is a beloved neighborhood staple on the Lower East Side of Manhattan, known as NYC’s first entirely vegan supermarket and deli. The shop offers an all-plant-based selection of grocery essentials, fresh deli sandwiches, baked goods, and specialty items — making it a destination for vegans, flexitarians, and curious foodies alike. With a loyal following and a commitment to sustainability, Orchard Grocer represents the growing movement of plant-based retail in urban settings.
The digital menu board pays for itself by letting us promote high-margin items in real time.
— Client Partner
The Challenge: Printed Menus That Couldn’t Keep Up
Before the renovation, Orchard Grocer relied on traditional printed menu boards behind the counter. Every time the kitchen introduced a new sandwich, adjusted pricing, or launched a seasonal special, the team faced the tedious and costly process of reprinting and replacing physical signage. For a small business with a rotating menu, this created a constant bottleneck — and the static boards failed to capture the vibrant, modern energy the brand wanted to project.
The store renovation presented a perfect opportunity to solve this problem permanently with a digital-first approach that matched the clean, contemporary aesthetic Orchard Grocer was building.
The Solution: A Four-Screen Digital Menu Board Wall
Hardware: Samsung QM43C Commercial Displays
CrownTV installed four Samsung QM43C 43-inch commercial displays in vertical (portrait) orientation, ceiling-mounted side-by-side directly above the service counter. The QM43C series delivers 4K UHD resolution with 500-nit brightness, ensuring crisp, readable text and vivid food photography even under bright store lighting. The slim bezels create a near-seamless visual wall that feels cohesive and intentional rather than like four separate screens.
Software: CrownTV Cloud Dashboard
Each display is powered by a CrownTV media player and managed through the CrownTV cloud-based dashboard. The team at Orchard Grocer can now update menu items, pricing, daily specials, and promotional graphics from any device with an internet connection — no reprinting, no ladder, no downtime. Content changes appear across all four screens instantly.
Installation: Seamless Integration During Renovation
CrownTV coordinated the digital signage installation as part of Orchard Grocer’s broader store renovation, working alongside contractors to ensure the ceiling mounts, cabling, and media players were all integrated cleanly into the new store design. The vertical orientation was chosen specifically to maximize the amount of menu content visible on each screen, and the ceiling-mount approach keeps the counter area clean and uncluttered while positioning the displays at the ideal viewing angle for customers waiting to order.
The Results: A Modern Menu Experience for a Modern Brand
The digital menu board wall has transformed the ordering experience at Orchard Grocer. Key outcomes include:
- Instant menu updates — New items, price changes, and seasonal specials go live in minutes instead of days
- Reduced printing costs — Eliminating recurring expenses for physical menu boards and signage
- Enhanced brand image — The sleek digital wall reinforces Orchard Grocer’s modern, forward-thinking identity
- Better customer flow — Clear, well-organized digital menus help customers decide faster, reducing wait times at the counter
- Visual storytelling — High-resolution screens showcase food photography and brand messaging that static boards never could
Why CrownTV for Small Business Digital Signage
Orchard Grocer’s installation demonstrates that CrownTV’s digital signage solutions aren’t reserved for enterprise-scale deployments. Small businesses and independent retailers benefit from the same commercial-grade hardware, intuitive cloud management, and professional installation that CrownTV delivers to brands with hundreds of locations. Whether it’s a single screen or a multi-display menu wall, CrownTV scales to fit the needs and budget of every business.
Ready to Upgrade Your Menu Boards?
If your restaurant, café, or specialty food shop is still relying on printed menus, it’s time to make the switch. Contact CrownTV to learn how a digital menu board system can save you time, reduce costs, and elevate your brand — just like it did for Orchard Grocer.
Get a Custom Digital Signage Solution →
Related Reading
Explore more from the CrownTV blog:
- Pressed Juicery Digital Signage Case Study
- Pomegranate Digital Signage Case Study
- Exhale Spa Digital Signage Case Study
Frequently Asked Questions
How much does a digital menu board system cost for a small restaurant?
Pricing depends on the number of screens, display size, and installation complexity. CrownTV offers scalable solutions starting with a single display and media player, making digital menu boards accessible for small businesses. Request a free consultation for a customized quote.
Can I update the menu from my phone?
Yes. The CrownTV cloud dashboard is fully web-based and accessible from any smartphone, tablet, or computer. Menu updates, scheduling changes, and new content can be pushed to your displays in real time from anywhere.
What makes the Samsung QM43C a good choice for menu boards?
The Samsung QM43C offers 4K UHD resolution, 500-nit brightness, and a commercial-grade panel rated for 16/7 operation — all in a slim, bezel-minimized form factor ideal for multi-screen menu walls in food service environments.
