When L’Occitane en Provence needed to deploy digital signage across its entire North American retail footprint — over 150 stores spanning the United States and Canada — the luxury French beauty brand turned to CrownTV for a scalable, reliable solution. The result is one of CrownTV’s largest multi-location retail digital signage rollouts: a network of Samsung commercial displays ranging from immersive 3×3 video walls and 2×2 configurations to single-screen portrait and landscape installations, all managed centrally through CrownTV’s cloud dashboard with granular permission tiers for IT, marketing, and store-level managers.
At a Glance: L’Occitane Digital Signage Rollout
| Client | L’Occitane en Provence |
| Industry | Luxury Beauty & Skincare Retail |
| Scale | 150+ stores across the United States and Canada |
| Display Types | 3×3 video walls, 2×2 video walls, single vertical screens, single horizontal screens |
| Hardware | Samsung commercial displays (various models) |
| CMS | CrownTV Cloud Dashboard with role-based permissions |
| Support | Ongoing CrownTV managed services |
| Expansion | European rollout planned (France, Luxembourg, London, Germany, Belgium) |
About L’Occitane en Provence
L’Occitane en Provence is a globally recognized French luxury beauty brand founded in 1976, specializing in premium skincare, body care, and fragrance products inspired by the traditions and ingredients of Provence. With a retail presence spanning more than 90 countries and over 3,000 points of sale worldwide, L’Occitane is one of the most established names in prestige beauty retail. The brand’s North American operation includes flagship stores, boutiques in high-traffic shopping centers, and outlet locations — all requiring a consistent, premium in-store brand experience.
The Challenge: Scaling Digital Signage Across 150+ Locations
Managing digital content across a single store is one thing. Doing it across 150+ stores with different layouts, varying display configurations, and multiple stakeholder groups is an entirely different challenge. Before CrownTV, L’Occitane’s previous digital signage vendor had left the brand frustrated with unreliable hardware — screens would freeze, go dark, or display errors with no clear path to resolution. The IT team was spending excessive time troubleshooting displays rather than focusing on strategic initiatives.
L’Occitane needed a digital signage partner that could deliver three things simultaneously: hardware reliability at scale, a content management platform that empowered multiple teams without creating chaos, and responsive ongoing support that would prevent the display failures they had experienced before.
The Solution: Enterprise-Grade Digital Signage With Tiered Content Management
Hardware: Samsung Commercial Displays in Multiple Configurations
CrownTV deployed Samsung commercial displays across all 150+ locations, with configurations tailored to each store’s layout and brand strategy:
- 3×3 video walls — Nine-screen installations creating large-format immersive displays in flagship stores, ideal for showcasing seasonal campaigns and brand storytelling at cinematic scale
- 2×2 video walls — Four-screen configurations for boutique locations that need visual impact in a more compact footprint
- Single vertical (portrait) screens — Slim, space-efficient displays for product feature zones, store windows, and narrow wall spaces
- Single horizontal (landscape) screens — Standard-format displays for promotional messaging, pricing, and category information
Every display is paired with a CrownTV media player, ensuring consistent performance and seamless content delivery regardless of screen size or configuration.
Software: CrownTV Cloud Dashboard With Role-Based Permissions
At the heart of L’Occitane’s deployment is CrownTV’s cloud-based content management dashboard, configured with a tiered permission system that reflects the brand’s organizational structure:
- IT team — Full system access for device management, troubleshooting, and technical configuration
- Marketing team — Content creation and scheduling capabilities for campaigns, seasonal refreshes, and brand-wide updates
- Store managers — Local-level control to customize select content for their specific location, such as local events or store-specific promotions
This tiered approach ensures brand consistency — marketing controls the core visual identity across all 150+ screens — while giving individual stores the flexibility to address local needs without opening the system to unauthorized changes.
Installation and Ongoing Support
Rolling out digital signage across 150+ locations is a major logistical undertaking. CrownTV managed the entire deployment — from initial site surveys and display configuration to physical installation and system commissioning — across stores in diverse retail environments, from high-traffic urban flagships to suburban shopping centers.
Critically, CrownTV provides ongoing managed support for L’Occitane’s entire network. This was a key factor in the brand’s decision to switch from their previous vendor: the assurance that if a screen goes down, CrownTV’s support team resolves it — eliminating the frozen-screen frustrations of the past.
“We’ve had an excellent and friendly experience working with CrownTV and are very happy with the outcome.”
— Thuy Lan Le Viet, Senior Director, L’Occitane en Provence
The Results: Consistent Brand Experience at Continental Scale
CrownTV’s deployment has delivered measurable improvements across L’Occitane’s North American retail operations:
- Reliable hardware — Eliminating the screen freezes and failures that plagued the previous vendor’s solution
- Centralized campaign management — Marketing can push seasonal content to 150+ stores simultaneously with one click
- Empowered local teams — Store managers can personalize content without compromising brand integrity
- Reduced IT burden — CrownTV’s managed support handles display issues, freeing IT for strategic work
- Scalable platform — The same system that powers 150 stores is ready to scale for European expansion
- Premium visual impact — Video walls and high-resolution displays bring L’Occitane’s Provençal brand story to life in every store
What’s Next: European Expansion
Based on the success of the North American rollout, L’Occitane is planning to expand the CrownTV-powered digital signage network into European markets, with deployments planned for France, Luxembourg, London, Germany, and Belgium. CrownTV’s cloud-based architecture makes this international scaling straightforward — the same dashboard that manages 150 North American stores can seamlessly incorporate European locations with localized content and permissions.
Why CrownTV for Enterprise Retail Digital Signage
L’Occitane’s deployment represents the kind of enterprise-scale challenge that separates professional digital signage providers from basic screen-and-player setups. CrownTV delivered not just hardware and software, but an operational framework: tiered permissions, ongoing managed support, reliable Samsung commercial displays, and a platform built to scale internationally. For multi-location retailers considering a digital signage rollout — or replacing an underperforming vendor — the L’Occitane case study demonstrates what’s possible with the right partner.
Scale Your Retail Digital Signage With Confidence
Whether you’re deploying digital signage across 10 stores or 1,000, contact CrownTV to learn how our enterprise platform, Samsung commercial hardware, and dedicated support team can deliver a consistent brand experience at every location.
Get a Custom Digital Signage Solution →
Related Reading
Explore more from the CrownTV blog:
- Victoria’s Secret Digital Signage Case Study
- Janie & Jack Digital Signage Case Study
- Herman Miller Digital Signage Case Study
Frequently Asked Questions
How does CrownTV manage digital signage across hundreds of store locations?
CrownTV’s cloud dashboard provides centralized control over every display in the network, with the ability to push content to all locations at once or customize by region, store type, or individual screen. Role-based permissions ensure the right teams have the right level of access.
What happens if a screen goes down in one of the stores?
CrownTV’s managed support team monitors the network and responds to hardware issues. The cloud dashboard also provides real-time device status, allowing both CrownTV and the client’s IT team to identify and address problems quickly — often before store staff even notice.
Can CrownTV handle international digital signage deployments?
Yes. CrownTV’s cloud-based platform supports international deployments with localized content, timezone-aware scheduling, and multi-language capabilities. L’Occitane’s planned European expansion will leverage the same infrastructure currently powering 150+ North American stores.
