Why Digital Signage Displays Are Better Than TVs for Business

Why Digital Signage Displays Are Better Than TVs for Business

Think your trusty old TV is good enough for your business? Think again. Digital signage displays are the unsung heroes of modern marketing, and they’re changing the game in ways you’ve never imagined. A recent study showed that businesses using digital signage saw a 20% increase in customer engagement.

Here’s what we’ll unpack:

  • The cost-effectiveness of digital signage
  • How they boost customer engagement
  • Ease of content management
  • Versatility in design and display
  • Targeted messaging capabilities
  • Interactivity that TVs can’t match
  • Real-time updates and adaptability
  • Energy efficiency for the eco-conscious
  • Durability and long-term value
  • Compliance with modern marketing standards

Ready to revolutionize your business? Let’s dive in.

The Cost-Effectiveness of Digital Signage

You might be thinking, “Why fix what isn’t broken?” Sure, your TV setup has been serving you well—or so you think. But let’s talk numbers. A study by Grand View Research revealed that the commercial digital signage market is expected to reach $31.71 billion by 2025. Why? Because businesses are catching on to the cost-saving magic of digital signage.

The Initial Investment

Smart TVs might seem cheaper at first glance. But consider the total cost of ownership. Commercial digital signage displays are built to last, with some models boasting a lifespan of up to 10 years. That’s longevity you can bank on.

Content Management Costs

Managing content on a TV screen can be a logistical nightmare. You’re juggling remotes, HDMI cables, and maybe even third-party software. With digital signage, you get a centralized content management system. Update a promotion in seconds, not hours.

Maintenance and Repairs

Ever had a TV go out in the middle of a big promotion? Ouch. Commercial displays are designed for continuous operation. They’re the marathon runners of the display world, requiring less maintenance and fewer repairs.

Pro Tip: Look for digital signage with built-in diagnostics. It’ll alert you to issues before they become problems, saving you time and money.

The ROI Factor

Let’s not forget the return on investment. Commercial grade digital signage screens offer targeted messaging, real-time updates, and interactive features. These aren’t just bells and whistles; they’re tools that drive customer engagement and, ultimately, sales.

How Digital Signage Boosts Customer Engagement

You’ve got a killer product or service, but how do you make sure it catches the eye? Enter digital signage. Unlike traditional TV displays, digital signage is designed to grab attention and keep it.

The Visual Impact

First impressions matter. Digital signage display offers crystal-clear resolution and vivid colors that make your content pop. Whether it’s a promotional video or a mouth-watering menu, the visual impact is undeniable.

Dynamic Content

Static ads are so last decade. With consumer displays signage, you can display animated graphics, scrolling text, and even interactive quizzes. Keep your audience engaged and entertained while delivering your message.

Pro Tip: Use motion to your advantage. Our brains are wired to notice movement, making animated content a surefire way to capture attention.


Ever walked into a store and felt like it gets you? That’s the power of targeted messaging. Digital displays can detect demographic information like age and gender, allowing you to tailor content on the fly.

  • Statistics to Consider: A study found that personalized marketing messages can improve customer engagement by up to 44%.

Social Media Integration

Why limit yourself to in-store promotions? Commercial digital signage screens can integrate with your social media accounts, displaying customer testimonials or trending products. It’s word-of-mouth for the digital age.

The FOMO Factor

Fear of missing out (FOMO) is real, and it’s a marketer’s best friend. Use digital signage to display limited-time offers or countdown timers. Create a sense of urgency that turns window shoppers into paying customers.

Ease of Content Management: A Marketer’s Dream

Let’s get real. You’re busy running a business, and the last thing you need is a complicated system that eats up your time. That’s where the ease of content management in digital signage shines.

One Dashboard to Rule Them All

Forget juggling multiple remotes or messing with cables. With digital signage, you get a centralized dashboard. Update your content from anywhere, whether you’re in the office or sipping a latte at a café.

Pro Tip: Opt for a cloud-based content management system. It allows multiple team members to update content, keeping your signage fresh and relevant.

Scheduling and Automation

Plan your content strategy in advance with scheduling features. Want to promote a happy hour special or a weekend sale? Set it and forget it. Your commercial screens will update automatically.

Drag-and-Drop Simplicity

You don’t need to be a tech wizard to manage digital signage. Most systems offer drag-and-drop interfaces, making it easy to upload new content or rearrange existing elements.

Businesses that use automated content management save an average of 12 hours per week. That’s time you could spend on other revenue-generating activities.

Multi-Location Management

Running multiple locations? No problem. Digital signage lets you manage content across various sites from a single dashboard. Consistency is key, and digital signage screen delivers.

Versatility in Design and Display: The Creative Edge

Stuck in a design rut? Digital screens are like a blank canvas, offering endless possibilities to showcase your brand’s personality. Let’s break down how this versatility gives you a creative edge.

Layout Flexibility

Say goodbye to the one-size-fits-all approach. With digital commercial signage, you can customize layouts to fit your specific needs. Want a split-screen with a video on one side and a menu on the other? You got it.

Pro Tip: Use templates for quick design changes. Many digital signage platforms offer a variety of pre-designed templates that you can tweak to match your brand.

Dynamic Transitions

Static images are passé. Digital signage lets you incorporate dynamic transitions between slides or content blocks. It’s a subtle way to keep viewers engaged without overwhelming them.

Multi-Media Support

Why limit yourself to just text and images? Commercial display supports a range of media types, from videos and GIFs to live feeds and even interactive maps.

  • Statistics to Consider: Content with relevant images gets 94% more views than content without. Imagine what you could do with videos and interactive elements.

Seasonal and Thematic Changes

Holidays, seasons, or special events—digital signage makes it easy to update your themes. A few clicks, and your display is ready for Christmas, summer sales, or the big game.

Accessibility Features

Inclusivity matters. Digital signage allows for subtitles, voiceovers, and even sign language to make your content accessible to everyone.

Targeted Messaging Capabilities: Speak Directly to Your Audience

Ever felt like you’re shouting into the void with your marketing efforts? Digital signage offers targeted messaging capabilities that make every interaction count. Let’s dive into how you can speak directly to your audience.

Real-Time Data Integration

Digital signage can integrate with real-time data sources. Imagine displaying live weather updates next to your seasonal clothing line or showing real-time stock prices in a financial firm.

Pro Tip: Use real-time analytics to adjust your messaging on the fly. If a particular promotion isn’t hitting the mark, switch it up instantly.

Audience Segmentation

Why serve a generic message when you can get personal? Digital signage allows for audience segmentation based on factors like time of day, location, or even customer behavior.


If you’re running a multi-location business, geo-targeting is a game-changer. Tailor your content based on the specific needs and interests of each location’s customer base.

Interactive Elements

Interactive kiosks or touch-screen features take targeting to the next level. Customers can choose what information they want to see, giving them a personalized experience.

Contextual Relevance

Pair your digital signage with sensors or IoT devices to offer contextually relevant messages. For instance, a sensor detecting a customer lingering in the shoe section could trigger a special discount on footwear.

Real-Time Updates and Adaptability: Stay Ahead of the Curve

In a fast-paced world, adaptability is key. Digital signage offers real-time updates, allowing you to stay ahead of the curve and respond to changing conditions instantly.

Instant Promotions

Got a flash sale? Update your signage in real-time to let customers know about limited-time offers. No more waiting for new print materials.

Pro Tip: Use QR codes on your digital signage to direct customers to online promotions. It’s a seamless transition from in-store to online.

Crisis Management

In emergencies, digital signage can be updated instantly to display important announcements or safety instructions.

News and Updates

Keep your audience informed with live news feeds or social media updates. It’s a great way to add value and keep people engaged.

  • Statistics to Consider: 76% of consumers have entered a store because a digital sign caught their interest. Real-time updates can be that hook.

Energy Efficiency: Good for the Planet, Great for Your Wallet

Sustainability isn’t just a buzzword; it’s a business imperative. Digital signage is often more energy-efficient than traditional consumer TVs, making it a win-win for both your wallet and the planet.

LED Technology

Most digital signs use LED technology, which consumes less energy and lasts longer than traditional bulbs.

Scheduled Shutdowns

Program your digital signage to turn off during non-business hours, saving energy and reducing your carbon footprint.

Eco-Friendly Materials

Some digital signage options are made from recyclable materials, adding another layer of eco-friendliness.

Durability and Long-Term Value: Built to Last

When it comes to business investments, longevity matters. Digital signage is built for durability, offering long-term value that traditional consumer TV can’t match.

Weather Resistance

Outdoor digital signs are designed to withstand the elements, from extreme heat to freezing cold.

Anti-Glare Screens

No more struggling with visibility issues. Anti-glare screens ensure your message is clear, come rain or shine.

Warranty and Support

Many digital signage solutions come with extended warranties and 24/7 customer support, giving you peace of mind.

Compliance with Modern Marketing Standards: Stay in the Game

In an ever-changing marketing landscape, compliance is crucial. Digital signage helps you stay aligned with modern marketing standards.

ADA Compliance

Ensure accessibility for all customers with features like voiceover support and closed captioning.

Data Security

With secure cloud storage options, you can protect sensitive customer data and meet GDPR requirements.


Digital signage is scalable and upgradable, allowing you to adapt to new marketing trends and technologies.

CrownTV: Your One-Stop Solution for Digital Signage

So you’re sold on the idea of digital signage, but where do you start? Look no further than CrownTV. We’re not just a provider; we’re your digital signage partner, committed to helping you make the most of this game-changing technology.

Interior Displays

Transform your indoor space with our high-quality interior displays. Whether it’s a retail store, a restaurant, or an office, we’ve got the perfect solution to engage your audience and elevate your brand.

Window Displays

Don’t let that valuable window real estate go to waste. Our eye-catching window displays are designed to grab attention, even in bright sunlight. It’s your silent salesperson, working 24/7 to draw customers in.

Pro Tip: Use our window displays to showcase high-margin products or special promotions. It’s like having a billboard right at your storefront.

Comprehensive Support

We get it; technology can be daunting. That’s why we offer end-to-end support, from initial consultation to installation and beyond. Our team of experts is always on hand to help you navigate any challenges.

Tailored for Every Project

No two businesses are the same, and your digital signage shouldn’t be either. Whether you’re a small boutique or a large corporation, we offer customized digital display solutions tailored to your specific needs and goals.

Ready to take your business to the next level? At CrownTV, we offer digital display help and purchasing options for every project, big or small. Let’s revolutionize the way you engage with your audience. Shall we get started?

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About CrownTV Digital Signage Software

CrownTV digital display software streamlines digital signage management, allowing your team to manage screens anywhere, anytime with smart content scheduling, live content previews and device monitoring. ​Our software takes the guesswork out of digital displays, giving businesses the ability to focus on what matters: delivering dynamic content that can’t be ignored while sharing consistent marketing messages.

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