How Digital Signage Can Improve Internal Communication In The Workplace

Think your office Slack channel is the pinnacle of internal communication? Think again. Digital signage is quietly revolutionizing the way businesses talk, from the break room to the boardroom. And no, it’s not just about flashy screens.

According to a study by Gallup, 74% of employees feel they’re missing out on company news. If you’re nodding in agreement, you’re in the right place.

What You’ll Discover:

  • The Untapped Potential: How corporate digital signage goes beyond mere display
  • Boosting Employee Morale: The role of digital signage in employee engagement
  • Real-time Updates: Why it’s the new internal news channel
  • Cutting Through Noise: How to make important announcements stand out
  • Interactive Boards: The future of team collaboration
  • Cost Efficiency: Why it’s cheaper in the long run
  • Customization: Tailoring messages for different departments
  • Data Integration: How it can display real-time KPIs
  • Legal Compliance: Making mandatory announcements more effective

Ready to transform your internal corporate communication? Let’s dive in.

The Untapped Potential of Digital Signage

When you hear “digital signage,” what comes to mind? Perhaps it’s those flashy screens in malls or airports. But there’s a world beyond that, especially in the realm of internal communications.

Digital signage isn’t just a tool; it’s a canvas. A canvas that allows businesses to convey messages, share updates, and even celebrate achievements in a dynamic way. Unlike traditional bulletin boards or email blasts, digital signage captures attention. It’s visual, it’s vibrant, and it’s versatile.

Why It’s More Than Just a Display

  • Dynamic Content: Unlike static posters, incorporating digital signage can be updated in real-time. Got a last-minute meeting change? No problem. An important update from the CEO? Share it instantly.
  • Engagement: Visual content is processed 60,000 times faster by the brain than text. That means your message isn’t just seen; it’s absorbed.
  • Flexibility: Celebrating a team’s achievement? Display their photo. Need to share a quick tutorial video? Play it on the loop. The possibilities are endless.
  • Eco-friendly: Say goodbye to paper waste. Digital displays is a green solution, reducing the need for printed memos or announcements.
  • Integration: Connect your digital signage with tools you already use. Whether it’s your CRM, internal chat, or even social media, ensure your team is always in the loop.

In essence, digital signage is the unsung hero of modern workplace communication. It’s not just about displaying information; it’s about creating a culture of transparency, employee morale, improve employee engagement, and recognition.

Pro Tip: When choosing a digital signage solution, look for one that offers easy integration with your existing tools. It’ll make the transition smoother and ensure you’re maximizing its potential.

So, while Slack communication channels and email chains have their place, don’t overlook the power of the screen on the wall. It might just be the game-changer your internal communication has been waiting for.

Boost Employee Morale: The Role of Digital Signage in Employee Engagement

Let’s get real. Employee engagement just like content management system isn’t just a buzzword; it’s the backbone of a thriving workplace. And guess what? Digital signage can be your secret weapon in boosting morale and fostering a sense of community.

How Digital Signage Elevates the Employee Experience

  • Recognition: Employee of the Month? Top Sales Team? Spotlight these achievements on the big screen for everyone to see. Employee recognition fuels motivation.
  • Transparency: Use digital boards to display key performance indicators (KPIs) or project statuses. When everyone knows the score, they’re more invested in the game.
  • Social Connection: Display birthdays, work anniversaries, or even fun facts about team members. It’s the little things that make a big difference.
  • Wellness Tips: A healthy employee is a happy employee. Use the signage to share quick wellness tips or motivational quotes.
  • Event Announcements: Whether it’s a team-building event or a company picnic, make sure everyone’s in the know. A well-informed team is an engaged team.

The Emotional Impact

Digital screen doesn’t just inform; it inspires. When employees see their achievements celebrated or find themselves better connected with their team, it creates a positive emotional impact. It’s not just about information; it’s about affirmation.

Pro Tip: Use a mix of content types—videos, images, and text—to keep the digital screens engaging. Variety is the spice of life, after all.

If you think digital signage is just for customers, think again. It has the power to transform your internal company culture, making your workplace not just a place to work, but a place to thrive.

Real-time Updates: Why Digital Signage is the New Internal News Channel

In a fast-paced work environment, staying updated is not just an option; it’s a necessity. Emails get buried, and not everyone checks the company intranet daily. Enter digital screens, your new internal news channel.

The Speed Factor

  • Instant Updates: No need to wait for the weekly newsletter. Important updates can be displayed as they happen.
  • Emergency Alerts: In case of urgent situations, employee digital signage can serve as a quick and effective way to communicate safety instructions.
  • Time-sensitive Offers: Got a limited-time offer from the HR department for a workshop? Display it prominently so no one misses out.

The Reach

Digital signage ensures that your message reaches everyone, from the C-suite to the interns. It’s the democratization of information, making sure no one’s left in the dark.

Pro Tip: Place digital signs in high-traffic areas like the cafeteria, elevators, or near meeting rooms to maximize visibility.

The Credibility Factor

When information is displayed on a digital board, it carries a sense of officialdom. It’s a subtle psychological trick, but it works. People are more likely to trust and act on what they see.

The Analytics

Many digital signage solutions offer analytics features. Track what content gets the most engagement and refine your communication strategy accordingly.

In summary, unlike traditional internal communications channels, digital signage is not just a “nice-to-have”; it’s a “must-have” for real-time, effective internal communication. It’s the modern-day bulletin board, but smarter, faster, and more engaging.

Cutting Through the Noise: Making Important Announcements Stand Out

Let’s face it, the modern workplace is a cacophony of notifications, emails, and instant messages. Important announcements often get lost in this digital noise. That’s where digital signage screens swoop in like a superhero, cape and all.

The Attention Grabber

  • Visual Impact: A well-designed digital sign is hard to ignore. Use bold colors, striking images, and concise text to make your message pop.
  • Strategic Placement: Location, location, location. Place your digital signs where they’re most likely to be seen—near water coolers, in break rooms, or hallways.
  • Timed Announcements: Schedule your important messages to display at peak times, like lunch breaks or right before the end of the workday.

The FOMO Effect

Creating a sense of urgency is a classic marketing tactic, and it works internally too. Limited-time offers or deadlines create a Fear of Missing Out (FOMO) that prompts action.

Pro Tip: Use countdown timers for deadlines or events to add an extra layer of urgency.

The Clarity Factor

Digital signage allows you to get straight to the point. No fluff, no filler. Just the essential information, displayed in a way that’s easy to digest.

The Follow-Up

Don’t just make an announcement and forget about it. Use digital signage to provide updates or reminders, reinforcing the original message and keeping it top of mind.

In a nutshell, digital signage cuts through the clutter, delivering your important announcements with the impact they deserve. It’s not just about saying something; it’s about making sure it’s heard.

Interactive Boards: The Future of Team Collaboration

Say goodbye to the days of scribbling on whiteboards or fumbling with projector cables. Interactive digital signage is here, and it’s changing the game in team collaboration.

The Interactive Edge

  • Real-time Collaboration: Team members can interact with the board simultaneously, whether they’re in the office or working remotely.
  • File Sharing: Drag and drop files, images, or even videos right onto the board. No more juggling multiple platforms.
  • Idea Mapping: Use the board to create dynamic mind maps or flowcharts. It’s brainstorming, but supercharged.

The Learning Curve

Worried about the tech aspect? Don’t be. Most interactive boards are as easy to use as your smartphone. A few swipes and taps, and you’re good to go.

Pro Tip: Opt for a digital signage solution that offers a quick tutorial or onboarding session to get your team up to speed.

The Versatility

Interactive boards aren’t just for meetings. Use them for training sessions, client presentations, or even casual team huddles. The applications are as limitless as your imagination.


While the initial investment might seem steep, the long-term benefits far outweigh the costs. Improved collaboration, streamlined processes, and enhanced engagement—these are just a few of the returns you can expect.

Interactive digital signage is more than a tech upgrade; it’s a paradigm shift in how teams collaborate. It’s not about replacing human interaction; it’s about enhancing it, making every meeting more productive, engaging, and, dare we say, fun.

Cost Efficiency: Why Digital Signage is Cheaper in the Long Run

You might be thinking, “Digital signage sounds great, but what’s it going to cost me?” Sure, there’s an initial investment, but let’s break down why it’s a cost-effective choice in the long haul.

The Savings

  • Reduced Printing Costs: No more spending on paper, ink, or printing services. Digital signage eliminates the need for physical memos and posters.
  • Energy Efficiency: Modern digital signs are designed to be energy-efficient, cutting down your electricity bills over time.
  • Maintenance: Unlike traditional bulletin boards that require constant updating, digital signs are low-maintenance. Update them remotely with a few clicks.

The Scalability

Start small and expand as you go. Many digital signage solutions offer scalable plans, allowing you to add more screens as your business grows.

Pro Tip: Look for a digital signage provider that offers a flexible pricing model. This way, you can scale up or down based on your needs.

The Time Factor

Time is money, as they say. The ease and speed of updating digital signs free up valuable employee time, allowing them to focus on more important tasks.

The Intangibles

While hard to quantify, the benefits of improved communication, employee engagement, and real-time updates also contribute to the overall ROI.

In summary, the cost of digital signage is an investment in streamlined communication and employee engagement. When you factor in the savings and benefits, it’s a win-win for everyone involved.

Customization: Tailoring Messages for Different Departments

One size doesn’t fit all, especially when it comes to internal communications. Different departments have different needs, and digital signage allows you to cater to each one uniquely.

The Segmentation Game

  • Department-Specific Boards: Create separate boards for HR, Sales, Marketing, and so on. Tailor the content to what’s most relevant for each team.
  • Role-Based Access: Grant different levels of access based on roles. For instance, department heads can have the ability to post updates specific to their teams.
  • Geo-Targeting: If your company has multiple locations, geo-target your messages to make them location-specific.

The Personal Touch

Personalization isn’t just for marketing to customers; it’s equally effective for internal communications. A personalized message resonates more and fosters a sense of belonging.

Pro Tip: Use employee names or team names in announcements or employee achievements to add that extra personal touch.

The Flexibility

Digital signage allows for a mix of global and local messages. While company-wide announcements are essential, don’t underestimate the power of localized, department-specific content.

The Relevance

The more relevant the message, the more impactful it is. By customizing your digital signage, you ensure that each department gets the information that’s most pertinent to them.

In essence, customization is the secret sauce that makes digital signage so effective for internal communications. It allows you to speak directly to different audiences within your organization, making each message hit home.

Data Integration: How Digital Signage Can Display Real-Time KPIs

In today’s data-driven world, real-time information is gold. Imagine having your key performance indicators (KPIs) displayed where everyone can see them, updated in real-time. That’s the power of digital signage with data integration.

The Metrics That Matter

  • Sales Figures: Keep the sales team motivated by displaying real-time sales numbers.
  • Customer Feedback: Showcase customer reviews or satisfaction scores to keep the focus on quality service.
  • Project Milestones: Track the progress of ongoing projects, so everyone knows what’s left to achieve.

The Transparency

Displaying real-time data fosters a culture of transparency. It eliminates guesswork and sets clear expectations.

Pro Tip: Use color-coded indicators (green for good, red for attention needed) to make the data easily digestible at a glance.

The Motivation

Nothing fuels performance like seeing real-time results. It creates a sense of competition and urgency that can elevate productivity.

The Adaptability

The beauty of real-time data is its ability to inform quick decisions. If a metric is falling short, immediate action can be taken to course-correct.

In a nutshell, integrating real-time data into your digital signage turns it into a dynamic dashboard—one that can guide, motivate, and inform. It’s not just about what you’ve done; it’s about what you’re doing right now.

Legal Compliance: Making Mandatory Announcements More Effective

Let’s talk about the elephant in the room: legal compliance. Whether it’s safety protocols, HR policies, or regulatory updates, these mandatory announcements often get the cold shoulder. Digital signage can change that.

The Visibility Factor

  • Constant Reminder: Safety guidelines or legal notices can be displayed continuously, ensuring they’re hard to ignore.
  • Multimedia: Use videos or interactive quizzes to make dry, legal content more engaging.
  • Timestamps: Some platforms allow you to timestamp when messages were displayed, providing a record for compliance purposes.

The Accountability

With digital signage, you can track who has seen and interacted with the content. This adds a layer of accountability that’s often missing with emails or paper memos.

Pro Tip: Use QR codes on the digital signs that link to more detailed documents. Employees can scan and read at their leisure.

The Updates

Laws and regulations change. Digital signage allows you to update your compliance messages in real-time, ensuring you’re always up to date.

The Clarity

Legal jargon can be confusing. Use digital signage to break down complex policies into bite-sized, understandable pieces.

In summary, digital signage can make the often tedious task of legal compliance more effective and engaging. It’s about taking the “mandatory” and making it memorable.

How CrownTV Can Elevate Your Digital Signage Game

So you’re sold on the benefits of digital signage for internal employee communications. Great! But where do you start? That’s where CrownTV comes into play. We’re not just a service; we’re your digital signage partner.

Interior Displays: The Heart of Your Office

  • High-Quality Screens: We offer top-notch interior displays that are crisp, clear, and vibrant. Perfect for grabbing attention and making an impact.
  • User-Friendly Software: Our intuitive platform makes managing your interior displays a breeze. Update content in real-time, right from your desk.
  • Custom Solutions: Every business is unique, and so are our interior display solutions. We tailor our offerings to fit your specific needs.

Window Displays: Your Silent Salesman

  • High Brightness: Our window displays are designed to be visible even in direct sunlight. Make sure your message is seen, come rain or shine.
  • Dynamic Content: Use our platform to create eye-catching window displays that can adapt to different times of the day or specific promotions.
  • Durability: Built to last, our window displays are both stylish and sturdy, ensuring they stand the test of time.

Pro Tip: Use window displays to showcase real-time KPIs or achievements, turning your office windows into a live performance dashboard.

Your One-Stop Shop

At CrownTV, we offer end-to-end digital signage solutions. From helping you choose the right displays to setting up the software, we’ve got you covered. And it doesn’t stop there. We offer ongoing support and even help with purchasing options tailored for your project’s scale and budget.

In essence, we’re not just a provider; we’re a partner committed to making your digital signage journey a resounding success.

Ready to transform your internal communication? CrownTV is here to help every step of the way.

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About CrownTV

At CrownTV, we’re not just experts; we’re your dedicated partners in digital signage. Our comprehensive solutions include advanced dashboards, high-quality screens, powerful media players, and essential accessories.

We serve a variety of clients, from small businesses to large corporations, across sectors like retail, hospitality, healthcare, and education. Our passion lies in helping each client grow and realize their unique digital signage vision. We offer tailored services, personalized advice, and complete installation support, ensuring a smooth, hassle-free experience.

Join our satisfied customers who have leveraged digital signage for their success.

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